Spindustry Blog

5 Must-Have Features of Enterprise eCommerce

Posted by Michael Bird on November 13, 2019

E-commerce is everywhere — unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers. Just 38% of manufacturers have e-commerce websites, and only 6% of all manufacturer sales come through this particular channel.

Assuming your e-commerce site comes equipped with all the basics like browse, add to cart, checkout, email confirmation, etc., there are a few features to look out for at the enterprise level. Those often include the following: 

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Topics: ecommerce, web development, website tips, website design

Reaching Customers Through SEO

Posted by Michael Bird on October 22, 2019

For manufacturing and other B2C organizations, the ability to connect with customers is critical. But e-commerce customers can slip through your hands. When they search on Google for your products, they might never make it to your website because it doesn’t rank well. And if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.

The good news? You have solutions. Here are four ways to make your content stronger and start fixing your e-commerce search issues:

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Topics: SEO, marketing strategy, ecommerce, web development, website tips, website design

Connect & Serve Your Best Online Audience

Posted by Jessica Plunkett on April 3, 2018

Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.

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Topics: technology, website planning, web development, user experience, website tips, website design

The Importance of Website Accessibility: ADA Compliance

Posted by Joel Weichman on February 22, 2018

Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.

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Topics: responsive design, web development, user experience, website tips, website design

4 Steps to Start Your Website Redesign Plan

Posted by Jessica Plunkett on December 4, 2017

You’ve made the decision to build a new website – congratulations! This can be a vital step to the success of your business. Before the first pixel is designed or line of code written, ensure that you have gathered all the right information. All too often we see companies determined to build a new website without understanding what’s needed for the site. That’s why we’re here to help – do these four steps first to ensure long term success with your site.

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Topics: responsive design, website planning, business development, web development, website tips

A Realistic Picture of Web Development Projects

Posted by Jessica Plunkett on September 17, 2014

Once you’ve made the commitment to create a new website, there is a certain buzz of excitement – anticipation of a fresh new look, functional new features and interested new customers. Those feelings tend to ebb and flow throughout the project lifecycle. Unexpected challenges mixed with awesome output can leave one feeling a little exhausted along the way. It’s no secret there are pain points to any project you’re tackling – whether it’s painting a room in your house or building a website. We want to shed some of the mystery surrounding web development and give you a better idea of what to expect in a development project.

Stage 1: Preparing for the project

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Topics: website planning, web development, website tips, website design

Five Things to Do Before Starting a New Website Project

Posted by Jessica Plunkett on September 10, 2014

Starting a new web development project for a public facing website can be daunting, especially if you’re not sure what to expect or know what assets you need. We have created a five-point checklist for you to plan and prepare for your next web project.

1. Have access to web analytics. Ensure that you have access to your Google Analytics page. Be sure you are capturing statistics regarding web traffic, search engine traffic and other valuable analytics information.

At Spindustry, we’ve seen clients who are dead certain that they want to get rid of a page from their current site, only for us to discover it’s the most accessed page. Having the data at hand is powerful. What you may believe to be not valuable could be essential to a site visitor. A simple reformatting of the page or updating the functionality might be all that is needed.

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Topics: website planning, web development, website tips

Use Website Data to Build a Successful Holiday Marketing Strategy

Posted by Jessica Plunkett on July 23, 2014

Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.

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Topics: mobile marketing, social media, marketing tips, analytics, website tips

Four Benefits of Building a Custom Dealer Channel Portal

Posted by Jessica Plunkett on June 4, 2014

What is a dealer channel portal? Essentially, it’s a system to communicate information to a dealer network. While a broad definition is needed to surround everything it can be, it just doesn’t explain the benefits it can bring to your network – and the organization as a whole.

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Topics: manufacturing, web development, website tips

Make Your Website Blind Date Friendly

Posted by Jessica Plunkett on February 14, 2013

While it’s important and appropriate to make a compelling homepage for your website, remember that any page underneath could be the first page that a user visits.  If you sell widgets and write an article about the benefit of your widgets, that article could rank highly in the search engines and be the first link a user follows to your site.  What impression has this page given the user?  What should the user do after looking at this page?  There are several key ideas to keep in mind when designing all inside pages of your website.

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Topics: content marketing, web development, website tips