Having 1,800 shopping carts full in your e-commerce store sounds like a dream, but what if I were to tell you that only six of those carts turned into actual purchases?
Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters. Several things keep them from going “all in,” so to speak, but one of the most serious is compliance with privacy regulations.
E-commerce is everywhere — unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers. Just 38% of manufacturers have e-commerce websites, and only 6% of all manufacturer sales come through this particular channel.
Assuming your e-commerce site comes equipped with all the basics like browse, add to cart, checkout, email confirmation, etc., there are a few features to look out for at the enterprise level. Those often include the following:
For manufacturing and other B2C organizations, the ability to connect with customers is critical. But e-commerce customers can slip through your hands. When they search on Google for your products, they might never make it to your website because it doesn’t rank well. And if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.
The good news? You have solutions. Here are four ways to make your content stronger and start fixing your e-commerce search issues:
Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
Take a moment to think about what your favorite websites looked like three or four years ago. Now think about the designs of your favorite ones today. They probably look a lot different. For a decade, site designs started at around 700 pixels wide and slowly grew to about 1000 pixels wide as the price of larger desktop monitors became cheaper. Within those 700 to 1000 pixels, there was a header, a footer and as much content as you could cram “above the fold” with less-important information tacked on below in twelve-point font. This has changed because of two big events: the release of Windows 8, and its styling, and the popularity of tablets. These two developments have had a huge impact on how the web looks and works today. As a result, we see five trends dominating web design in 2015 and beyond.
Topics: website design
Developing a powerful website is an essential part of modern business. Depending on your prior experiences, you are either eager to start, dreading the process or both – and trust us, we understand. There are a lot of unknowns at this point, including how you want it to look, how to your customers want it to work and how it will get completed. The beginning stages of a website project should be exciting for you because, after all, this is the new digital facade for your web presence.
We’ve outlined four assets for you to review and prepare now to ensure the beginning of your project is an adventure of excitement and gratification instead of a digital pit of despair.
Topics: website design