Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
Topics: technology, website planning, web development, user experience, website tips, website design
Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
Topics: network security, technology, website planning, web development, user experience, marketing tips, website design
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.
Topics: responsive design, web development, user experience, website tips, website design
This week while visiting a client in a not-to-be-named southern state, my associates and I had the opportunity to try a new restaurant. We didn’t know anything about it, but as we drove down restaurant row, this spot looked pretty good. The building was well-kept, and the overall look of the place was inviting. So we pulled in.
Topics: customer service, user experience