Spindustry Blog

Plan Your Social Media Marketing Strategy around Your Customers

Posted by Alex Guzik on November 20, 2013

Before you focus your efforts on creating a digital marketing plan, you should always create a
consumer plan first. The research you do before you make an investment is vital to the overall success and ROI of the social media platform. Below is a compilation of important information that will help you create a digital consumer plan.

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Topics: twitter, linkedin, pinterest, social media, youtube, facebook

Is Your Business Ready for Pinterest?

Posted by Alex Guzik on May 8, 2012

Most Americans will tell you that time is not on their side. The vast majority will timidly admit that they don’t have time to read a book, garden or go for a stroll. However, the typical American who wishes they had more hours in the day is spending an average of 77 precious minutes per day on Pinterest.  Pinterest may not be ranked king of social media, but with more than a 145% spike in unique visitors since January 2011 (roughly 4 million unique visits per day), it is certainly becoming significant.

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Topics: pinterest, social media