If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.
Topics: marketing strategy, paid ads, business development, marketing tips
In our previous post about Digital Marketing Metrics, we outlined why you should monitor visit rate and conversion rate, as well as cost per visit and cost per conversion. In this post, we will outline how using URL tags on your digital marketing efforts can help you connect those metrics to better optimize your ad spend.
So you’re already experimenting with digital ads and seeing results using less money – kudos! However, when the annual budget meeting rolls around, you’re not quite sure of the best way to ask for more digital ad dollars.
Let the numbers do the talking. Spindustry breaks down the analysis metrics you need to monitor to run your ads efficiently and generate real-time money metrics for your team.
One of the best reasons to run Pay Per Click (PPC) ads is that you can track your stats, monitor what’s working and what’s not, and adjust your marketing accordingly. With all the stats available in Google AdWords, where do you start? We’ve outlined a few of the most important PPC metrics you should watch.
If you’ve been dabbling in paid social ads, it’s likely you have purchased them on Facebook. For most organizations, this is the best way to start because of the potential audience size. However, it’s not the only social channel with a paid platform that can help you reach your target audience. Your ad objective and audience’s non-paid participation on a social platform should guide where you spend your ad dollars. Here are a few reasons to consider LinkedIn, Instagram and YouTube advertising.
Topics: paid ads, social media
Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.
The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.
Topics: marketing strategy, paid ads, email marketing
With the new year, if you haven’t already taken the time to reflect on your digital marketing efforts in 2013, take a few moments now. What worked? What flopped? What didn’t you get around to trying? Do take the time to document what worked and what you can expand on in 2014.
Here are three tips to get your marketing started in 2014. For some of you, this may be new territory, so drop us a line if you have a question. For others, you’ve been doing these activities for some time. Think of this as a review and reassurance you’re doing the right thing.
Topics: paid ads, email marketing, social media, marketing tips
Today Alex Guzik and I attend the Greater Des Moines Convention and Visitors Bureau Digital Marketing and Social Media Workshop. The event was hosted by Register Media and featured several different breakout sessions with local and national speakers. We took away good reminders and a few new tips from the event. We wanted to recap five key takeaways of good digital marketing.
Topics: content marketing, SEO, paid ads, social media