When Google announced a major algorithm change related to mobile-friendliness that would take effect on April 21, it certainly piqued everyone’s interest. Google is not always publically forthcoming with algorithm changes or the specific nuances that will affect website ranking. Not only was this change publically known, Google also provided several tools to check a site’s mobile vitality. So what’s happened to site ranking since the change was implemented more than a month ago?
On April 21, Google will begin rolling out a big algorithm change that will decrease your site’s ranking if it’s not compatible with mobile devices. Is your site’s mobile experience ready, or will your search rankings decrease?
The reason behind this change makes sense: Google wants to provide the best possible experience when people search. Research shows that people are more likely to buy from a mobile-friendly site and less likely to immediately leave the site. Past algorithm changes have focused on ensuring the content on the search engine results page is the best available – this algorithm change focuses on making sure the site can be used easily via mobile devices.
Do you work for THAT bank? You know the one – the only one on the block that hasn’t figured out mobile banking. With around 50% of smartphone owners using mobile banking services, there’s still room to grab additional market share. You don’t have to read a bunch of articles though to find out what mobile banking capabilities to consider. Best case – you ask your customers directly. If that’s not realistic or timely, simply start by imagining their banking experience and what would help make it easier and convenient. We’ll help you get started.
1. Empower them to design their own mobile banking experience. Some customers want to be notified via email or text when money is withdrawn from their account. Others want to go paperless and receive statements in their inbox. Others may want more guidance, advice or special services. Collect information about customers' financial goals. What if a customer who’s saving for a new car received a text notification when you’re offering a special rate? Give applicable, concise information to your customers.
Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.
The rapid development and escalating popularity of mobile technology has effectively changed the way we communicate. However, how can it impact business productivity with both employees and customers? The manufacturing industry has reacted to this trend and will continue to transform. Almost 80% of manufacturers will develop mobile applications this year. The question is, how has this new technology changed the landscape of the manufacturing industry?
So you’ve started putting together a plan for your new corporate website. Congrats on thinking about this important marketing component of your business. Chances are though, the last time you had this conversation was three or more years ago and many things have changed in technology. Do you know the right questions to ask or what’s most pressing to consider?
By the end of 2013, it was projected that there would be more mobile devices than people on Earth. Thus, if you’re wondering if people are looking for you or your services via a mobile device, the answer is assuredly yes. Are they finding you though? Can they easily access information on your mobile site? Are you giving them the full desktop experience (responsive) or paring down to a mobile-specific site?
Here are questions to ask and tips to consider as you develop your mobile strategy.
1. The most important question to answer first is “what will users actually do on your site via a mobile device?” Do they simply need access to your phone number and directions? Do they want to shop? Do they want recent news?
Cellphones feel as though they have become just as important as oxygen in the world we live in today. More people have mobile phones than access to a working toilet! Laugh now, but what happens when you lose your phone or go on an overseas trip to a secluded area with no cell tower? First reaction is typically complete panic, and from there the options transition from wallowing in self-pity to making desperate pleas to regain communication.
Topics: mobile marketing
We’re 72 days into 2013; how is your marketing plan holding up? If you haven’t finalized it yet, or even if you haven’t started, don’t worry. It’s never too late to start, though we’d recommend doing it sooner rather than later. No matter what stage you’re at in the process, here are some helpful tips to get the ball rolling:
Create a Plan with Purpose
Having an outlined marketing plan will better help your marketing dollars align with your sales goals. To create an effective marketing plan, map out your goals, set target dates and then align those goals with your marketing spend. While you may not know what every Tweet is going to say in 2013, having a few areas of heavy focus will help build a foundation for your communication strategy in 2013.