Spindustry Blog

Digital Marketing Challenges Facing Manufacturers - Part 1

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Five Email Marketing Tips for Reaching Customers on the Go

Posted by Jessica Plunkett on December 3, 2014

Whether you’re actively marketing to customers for the holidays or planning your strategy for the next year, we’ve got five important email marketing tips to implement today.

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Topics: email marketing, marketing tips

Digital Trends in Lifestyle Brand Marketing

Posted by Jessica Plunkett on November 19, 2014

Every brand has its own traits – the details that make it unique and attract a target audience to its products and services. Take for instance Tiffany & Co. compared to Kay Jewelers. Both offer similar products, but the ambience of the store, the product packaging, the employees, the marketing tactics and the target audience are quite different. For many outdoor product and apparel brands, there are common traits we see displayed across their digital presence.

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Topics: lifestyle and leisure, marketing tips

Three Tips for App Marketing

Posted by Jessica Plunkett on November 12, 2014

It’s expected that by 2017, there will be 268 million app downloads. Apps are becoming serious business – and an important element of your marketing plan. Apps aren’t all mindless games; many provide timely news or allow for useful tracking capabilities. It’s time to get your app strategy in order. Here are three tips to consider for successful app marketing.

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Topics: app marketing, marketing tips

Three Examples of When to Use Print Marketing Materials

Posted by Jessica Plunkett on November 5, 2014

It’s no secret that we’re the biggest advocates of digital – it’s in our DNA. However, successful marketing campaigns still include printed materials, strategically used in the right context and integrated with digital assets. Here are three examples of when a printed piece may be the right component to include.

1. Trade shows – You have a live audience and you want to capture their attention. There are a couple keen opportunities to utilize printed assets.

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Topics: event marketing, marketing strategy, marketing tips

Three Ways to Engage in Social Media

Posted by Jessica Plunkett on October 29, 2014

Unless you’ve been living deep inside a cave, you know that most people engage in conversations on social channels. While many still share friendly exchanges with neighbors, it’s not likely anyone is dragging out all of the goodies they came across today, grievances experienced or interesting facts uncovered. But they are sharing those experiences online. This is why it’s important for your brand to be present in social media.

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Topics: social media, marketing tips

Latest Inbound Marketing Trends and Tips

Posted by JoAnn Seeman on October 7, 2014

The Spindustry Digital team attended HubSpot’s Inbound14 conference, focused on inbound marketing. The annual conference gives marketers insight into new trends, tips to increase your marketing team’s efficiency and effectiveness and opportunity to learn and be inspired by other inbound marketers.

If you missed it, here are the major themes that were covered at Inbound14.

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Topics: inbound marketing, marketing tips

Advanced Tactics to Consider for Your Holiday Marketing Strategy

Posted by Jessica Plunkett on July 30, 2014

As July winds down and the temperatures keep soaring up, we end our Christmas in July series with a few more involved tactics to consider for your holiday marketing strategy. We’ve covered email and social media strategy and how to use web analytics to drive promotion. Now consider how contests, apps and special events can make the holiday more magical.

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Topics: event marketing, social media, app marketing, marketing tips

Use Website Data to Build a Successful Holiday Marketing Strategy

Posted by Jessica Plunkett on July 23, 2014

Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.

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Topics: mobile marketing, social media, marketing tips, analytics, website tips

Preparing your Social Media Strategy for the Holidays

Posted by Alex Guzik on July 16, 2014

Forget window shopping, holiday wish lists and catalogs this year. With 64.8% of consumers turning to social media sites to find the perfect gift for that someone special (Crowdtap), social media is a popular way to pre-shop. As you begin preparing your holiday marketing strategy, it’s important to think about how social will play into your customer’s shopping plans. To get a head start, we’ve outlined the top tips to consider when drafting a social media strategy:

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Topics: social media, marketing tips