Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
Topics: network security, technology, website planning, web development, user experience, marketing tips, website design
Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.
Topics: marketing tips
5 Takeaways from the National Travel Conference in San Francisco
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
Topics: marketing strategy, social media, marketing tips, analytics, website design
As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners.
Here are some interesting tactics to get you started fishing in the sea of opportunity.
Topics: manufacturing, marketing strategy, marketing tips
Run Grow Transform, a book about manufacturing sales & marketing
After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
Topics: manufacturing, marketing tips
If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.
Topics: marketing strategy, paid ads, business development, marketing tips
Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.
Topics: content marketing, social media, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 4
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 3
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 2
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips