While setting up an e-commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. According to research from the International Data Corp., about half of manufacturers will have direct-to-consumer capability by the end of 2020, and that number will only grow.
How Manufacturers Can Pursue eCommerce to Stay Ahead of the Competition
Topics: manufacturing, ecommerce, web development
Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources. Did we forget one you find valuable? Great, let us know and we will add it to the list. Reach out at info@spindustry.com and let us know.
Topics: manufacturing, business development
As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners.
Here are some interesting tactics to get you started fishing in the sea of opportunity.
Topics: manufacturing, marketing strategy, marketing tips
Run Grow Transform, a book about manufacturing sales & marketing
After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 4
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 3
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 2
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
Digital Marketing Challenges Facing Manufacturers - Part 1
In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.
Topics: manufacturing, marketing tips
What is a dealer channel portal? Essentially, it’s a system to communicate information to a dealer network. While a broad definition is needed to surround everything it can be, it just doesn’t explain the benefits it can bring to your network – and the organization as a whole.
Topics: manufacturing, web development, website tips
B2B social media execution is a completely different beast than what it is for B2C. It takes more thought and often times, more creativity to create real impact. In most cases it takes patience and time to develop relationships. Unlike B2C, where most connections are developed by customers stopping into a retail store and affirming their loyalty online, most manufacturers have to begin by establishing connections online then affirming offline. It can be a justifiably frustrating process for manufacturing companies looking to invest in social media. To help simplify the social media process, here are four tips to help your manufacturing business gain traction with social media.
Topics: manufacturing, social media