Spindustry Blog

Top Five Secrets to Becoming a Digital Marketer

Posted by Denika Almburg on March 5, 2015

Top-5-Secret-to-Becoming-a-Digital-MarketerIf you’re an old-school, traditional marketer — like I was — you may be staring at all the digital tools in your toolbox trying to decide what to do with them. Those who have been in the marketing industry long enough to have built successful campaigns using direct mail, TV, radio, Yellow Pages advertising, trade shows and outdoor know that the industry has been flipped upside down. If you’re a traditional marketer looking for a path to digital marketing, there are a few secrets you should know.

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Topics: inbound marketing

Audience Personas: How to Create & Use Them for Your Inbound Marketing

Posted by JoAnn Seeman on February 18, 2015

We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.

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Topics: inbound marketing

Kick Off Your Inbound Marketing Campaign in Six Steps

Posted by JoAnn Seeman on December 10, 2014

You’ve been reading about inbound marketing. You know exactly what it is. (No? Download our white paper.) You know why it’s important and how it can help you grow your business. You know that inbound leads are cost-effective: B2B companies can get an inbound lead for between 40-68% less than an outbound lead.

But where should you start? Kick off your inbound marketing campaign in six steps:

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Topics: inbound marketing

Latest Inbound Marketing Trends and Tips

Posted by JoAnn Seeman on October 7, 2014

The Spindustry Digital team attended HubSpot’s Inbound14 conference, focused on inbound marketing. The annual conference gives marketers insight into new trends, tips to increase your marketing team’s efficiency and effectiveness and opportunity to learn and be inspired by other inbound marketers.

If you missed it, here are the major themes that were covered at Inbound14.

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Topics: inbound marketing, marketing tips

Social Media Success

Posted by Spindustry Digital on June 12, 2014

Social Media has been around for a while now – and is probably one of the most heralded and over-analyzed subject around. As part of our Inbound Marketing series, this post will focus on a few important aspects of social media programs and give our advice on how to best use the time and resources you have to be successful.

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Topics: inbound marketing, social media

Why Websites Fail

Posted by JoAnn Seeman on June 11, 2014

Most websites are not performing well, according to the experts at Marketing Grader. Their analysis shows that 72% of websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the ones that don’t make the cut? Here are 14 common website pitfalls and how to fix the problems.

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Topics: SEO, inbound marketing, web development

The Content Consumer

Posted by Spindustry Digital on June 10, 2014

This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?

Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.

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Topics: content marketing, marketing strategy, inbound marketing

What is Inbound Marketing?

Posted by Spindustry Digital on June 9, 2014

Spindustry recently held an Inbound Marketing event during Hubspot’s Inbound Marketing Week. We had some great clients come in to learn about this marketing discipline. Our team put together some great presentations with a ton of great information – so we wanted to share that with our readers.

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Topics: marketing strategy, inbound marketing

The 5 Best Tips for Improving Your Content Marketing Strategy

Posted by Alex Guzik on November 13, 2013

Let’s pretend I have a sugar ant infestation in my house. While dwelling on my ant invasion after work, while stuck in traffic, I turn to Siri for assistance. “Siri, how do I get rid of sugar ants?” Siri then comes to my aid with a list of articles and websites which should knock out my pests for good.

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Topics: content marketing, SEO, inbound marketing

HubSpot 2012 - Inbound Marketing

Posted by Todd Reding on September 10, 2012

The age-old marketing profession felt ripples, and then waves, a couple weeks ago during a gathering of 2,800 customers of HubSpot, a six-year-old marketing software company.  The conference, titled Inbound 2012, was more of a rallying call than training.  Even guest musician Cyndi Lauper joined the discussion and explained her revelation as, "I stopped listening to the record companies and started listening to my fans."

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Topics: inbound marketing