While it’s important and appropriate to make a compelling homepage for your website, remember that any page underneath could be the first page that a user visits. If you sell widgets and write an article about the benefit of your widgets, that article could rank highly in the search engines and be the first link a user follows to your site. What impression has this page given the user? What should the user do after looking at this page? There are several key ideas to keep in mind when designing all inside pages of your website.