Spindustry Blog

4 Steps to Start Your Website Redesign Plan

Posted by Jessica Plunkett on December 4, 2017

You’ve made the decision to build a new website – congratulations! This can be a vital step to the success of your business. Before the first pixel is designed or line of code written, ensure that you have gathered all the right information. All too often we see companies determined to build a new website without understanding what’s needed for the site. That’s why we’re here to help – do these four steps first to ensure long term success with your site.

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Topics: responsive design, website planning, business development, web development, website tips

Resources for Iowa Manufacturers

Posted by Michael Bird on October 24, 2017

Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources. Did we forget one you find valuable? Great, let us know and we will add it to the list. Reach out at info@spindustry.com and let us know.

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Topics: manufacturing, business development

Should I Use Google AdWords?

Posted by JoAnn Seeman on August 16, 2016

If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.

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Topics: marketing strategy, paid ads, business development, marketing tips

Improve Website Conversions by Using Calls-To-Action

Posted by JoAnn Seeman on June 25, 2014

You’ve worked hard to get people to your site, but what’s next? Use clear and compelling Calls-To-Action (CTAs) to gain inbound leads. If you’re not sure where to get started, we’ve outlined the steps to create great CTAs:

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Topics: content marketing, business development

ABI Annual Conference Presentation

Posted by Alex Guzik on June 18, 2014

Last week a few of our Spindonians attended the Iowa Association of Business and Industry’s annual Taking Care of Business Conference in Cedar Rapids, Iowa. During the conference, Stephen Fry, Spindustry Digital Chief Operating Officer/Owner, and Jason La Cava, Art Director/Marketing Strategist, gave a presentation on Building a Successful Lead Generation Campaign to ABI members.

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Topics: business development

Why Skipping the RFP Process Can Yield Better Results

Posted by Michael Bird on January 22, 2014

We understand that sometimes you feel compelled or are even required to use a Request for Proposal (RFP). We understand the need to talk to several potential partners. We just do not believe the RFP process helps you find the best partner. We have found that ultimately, most selection processes comes down to finding the partner that meets the basic requirements and then has the right…feel. So, why not try to find that out upfront before putting yourself through the development of a complicated RFP (likely with the wrong questions), the vendors through the long response process (with the best ones likely not responding) and yourself again through the difficult process of parsing the responses. We recommend the following process:

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Topics: business development

You Don't Get the Right Answers if You Don't Ask the Right Questions

Posted by Spindustry Digital on January 19, 2012

Guest Blog by Jim Immel, Owner of Immel and Associates, Inc.

At lunch today, I was asked by a young sales person, “what is the trait of sales people that you really admire?”  I responded, “Perseverance”.

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Topics: business development

Baseball and Business

Posted by Spindustry Digital on November 18, 2011

Guest Blog By Jim Immel, Owner of  Immel and Associates, Inc

I relate many sports movies to business, and “Moneyball” got me thinking.

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Topics: business development