Spindustry Blog

At the heart of every good communicator is a master storyteller. We all have that person in our own lives; an uncle, a grandmother, or maybe even an idol, who has a knack for storytelling. They are able to paint vivid pictures with their words, or tell magical stories of unfathomable feats. Whichever the case, you remember these stories because storytelling has the ability to make us feel connected.

When Pete Kistler was being Googled by potential employers, they found that he had a long list of felony drug charges. However, Pete Kistler the drug dealer was not Pete Kistler the stand-up guy with a squeaky clean reputation applying for the job. With his character and career future on the line, Kistler had to act quickly, so he began to collaborate with Patrick Ambron to create BrandYourself. This tool allows users to actively improve their Google results by simply registering on their site.

There’s a common misconception that just because one company used a particular strategy, it must mean it will work for my company.  While everyone can certainly learn from the best practices of others, trying to emulate a company is not the best strategy.

As marketers, our first job is to understand some basics about  our customers. Learning styles and the way people retain information are very important components of marketing your message. When considering the general population, an estimated 65% are visual learners, while only 35% are kinesthetic and auditory learners (Visual Teaching Alliance). Visual learners make up such a large portion of the population because 90% of the information our brain receives is visual and our brains can process and comprehend visual information 60,000 times faster than text (Visual Teaching Alliance). This is the primary reason infographics and social media sites like Pinterest are so successful.