How often do you take a step back and let the experts lift the hood on your business’s marketing plan? If it's been more than 11 months, now's the time. This planning process is really one of discovery.
The formula for all successful integrated marketing plans includes three basic pieces of dynamic information, which can be determined by answering these three questions:
- Who is your competition?
- Who are the primary and secondary target audiences?
- What is your positioning statement and key messages?