It’s expected that by 2017, there will be 268 million app downloads. Apps are becoming serious business – and an important element of your marketing plan. Apps aren’t all mindless games; many provide timely news or allow for useful tracking capabilities. It’s time to get your app strategy in order. Here are three tips to consider for successful app marketing.
As July winds down and the temperatures keep soaring up, we end our Christmas in July series with a few more involved tactics to consider for your holiday marketing strategy. We’ve covered email and social media strategy and how to use web analytics to drive promotion. Now consider how contests, apps and special events can make the holiday more magical.
The rapid development and escalating popularity of mobile technology has effectively changed the way we communicate. However, how can it impact business productivity with both employees and customers? The manufacturing industry has reacted to this trend and will continue to transform. Almost 80% of manufacturers will develop mobile applications this year. The question is, how has this new technology changed the landscape of the manufacturing industry?