Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
Topics: marketing strategy, social media, marketing tips, analytics, website design
In our previous post about Digital Marketing Metrics, we outlined why you should monitor visit rate and conversion rate, as well as cost per visit and cost per conversion. In this post, we will outline how using URL tags on your digital marketing efforts can help you connect those metrics to better optimize your ad spend.
Big data is a buzz phrase that basically means taking data from one source and connecting it to another. In many instances, consumer demographic data is connected with sales data. Understanding this connection allows a business to model their next consumer based on a current customer.
Topics: social media, analytics
As more businesses dive into the world of digital marketing, the question often arises regarding the success of these efforts. From paid search ads to social media to email campaigns, stakeholders are left feeling unsatisfied with the results presented in review meetings. How does clickthrough rate impact sales? Are marketing messages actually getting to the right consumer?
Asking the right questions will help align successful efforts to the bottom line, as well as identify which ones should be scrapped. Here are the top three questions to ask to determine digital marketing success:
So you’re already experimenting with digital ads and seeing results using less money – kudos! However, when the annual budget meeting rolls around, you’re not quite sure of the best way to ask for more digital ad dollars.
Let the numbers do the talking. Spindustry breaks down the analysis metrics you need to monitor to run your ads efficiently and generate real-time money metrics for your team.
One of the best reasons to run Pay Per Click (PPC) ads is that you can track your stats, monitor what’s working and what’s not, and adjust your marketing accordingly. With all the stats available in Google AdWords, where do you start? We’ve outlined a few of the most important PPC metrics you should watch.
The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.
Topics: content marketing, website planning, web development, analytics
Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.
Topics: mobile marketing, social media, marketing tips, analytics, website tips