Spindustry Blog

ABI Annual Conference Presentation

Posted by Alex Guzik on June 18, 2014

Stephen Fry talking about lead generation at ABILast week a few of our Spindonians attended the Iowa Association of Business and Industry’s annual Taking Care of Business Conference in Cedar Rapids, Iowa. During the conference, Stephen Fry, Spindustry Digital Chief Operating Officer/Owner, and Jason La Cava, Art Director/Marketing Strategist, gave a presentation on Building a Successful Lead Generation Campaign to ABI members.

The purpose of the presentation was to teach businesses not only how to expand, but also how to get the right clients in the door. Stephen and Jason were able to narrow the process of achieving this feat into five steps which complement both the business and creative aspects.

Step #1 Start with Goals

Step #2 Determine your Ideal Client

Step #3 Craft your Message

Step #4 Define your Delivery

Step #5 Follow up and Measure

To learn more about the process, watch a shortened version of their presentation below.

Topics: business development