Before you focus your efforts on creating a digital marketing plan, you should always create a
consumer plan first. The research you do before you make an investment is vital to the overall success and ROI of the social media platform. Below is a compilation of important information that will help you create a digital consumer plan.
Alex Guzik
Recent Posts
Plan Your Social Media Marketing Strategy around Your Customers
Topics: twitter, linkedin, pinterest, social media, youtube, facebook
The 5 Best Tips for Improving Your Content Marketing Strategy
Let’s pretend I have a sugar ant infestation in my house. While dwelling on my ant invasion after work, while stuck in traffic, I turn to Siri for assistance. “Siri, how do I get rid of sugar ants?” Siri then comes to my aid with a list of articles and websites which should knock out my pests for good.
Topics: content marketing, SEO, inbound marketing
In many ways, part of our job as marketers is to also play the role of doctors. No, you will not find M.D. behind my name on my email signature, but I do follow the same process of listening, diagnosing and providing a solution for the ailment. Unfortunately, I cannot provide a prescription for compliance setbacks or lack of resources, but I can outline ideas for combating social media related pain points. Here are a few typical challenges we see from businesses and action items you can take to resolve problem areas.
Topics: social media
Cellphones feel as though they have become just as important as oxygen in the world we live in today. More people have mobile phones than access to a working toilet! Laugh now, but what happens when you lose your phone or go on an overseas trip to a secluded area with no cell tower? First reaction is typically complete panic, and from there the options transition from wallowing in self-pity to making desperate pleas to regain communication.
Topics: mobile marketing
The moment after a dramatic landing of a US Airways flight into the Hudson River, Jim Hanrahan, an onlooker, took out his phone and tweeted.
Topics: social media
When Pete Kistler was being Googled by potential employers, they found that he had a long list of felony drug charges. However, Pete Kistler the drug dealer was not Pete Kistler the stand-up guy with a squeaky clean reputation applying for the job. With his character and career future on the line, Kistler had to act quickly, so he began to collaborate with Patrick Ambron to create BrandYourself. This tool allows users to actively improve their Google results by simply registering on their site.
Topics: branding
As marketers, our first job is to understand some basics about our customers. Learning styles and the way people retain information are very important components of marketing your message. When considering the general population, an estimated 65% are visual learners, while only 35% are kinesthetic and auditory learners (Visual Teaching Alliance). Visual learners make up such a large portion of the population because 90% of the information our brain receives is visual and our brains can process and comprehend visual information 60,000 times faster than text (Visual Teaching Alliance). This is the primary reason infographics and social media sites like Pinterest are so successful.
Topics: branding, marketing tips
As the AMA Agency Crawl approached last Thursday, our marketing team began contemplating how we would create a memorable experience for the 70 students and marketing professionals participating in the event. At Spindustry, we have a process to follow for each of our projects but we also have a whole lot of fun generating ideas and
Topics: about spindustry
Most Americans will tell you that time is not on their side. The vast majority will timidly admit that they don’t have time to read a book, garden or go for a stroll. However, the typical American who wishes they had more hours in the day is spending an average of 77 precious minutes per day on Pinterest. Pinterest may not be ranked king of social media, but with more than a 145% spike in unique visitors since January 2011 (roughly 4 million unique visits per day), it is certainly becoming significant.
Topics: pinterest, social media
When discussing social media engagement, I often ask people to rewind to the days when they were still in school. Most students won’t answer questions or participate in discussions until someone else has volunteered to be the first to begin the dialogue. Much like a classroom of students, many adults are still afraid to be the first to “raise their hand” during a presentation or when utilizing social media.
Topics: twitter, event marketing, social media