Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters. Several things keep them from going “all in,” so to speak, but one of the most serious is compliance with privacy regulations.
In June 2018, California’s governor signed the California Consumer Privacy Act into law. This year, the law officially went into effect. Under the CCPA, companies must notify users if they intend to monetize their data and give them the option to opt-out.
Its reach will be significant. The law is expected to affect more than 500,000 businesses in the United States alone — and many more around the world.