If you’ve been dabbling in paid social ads, it’s likely you have purchased them on Facebook. For most organizations, this is the best way to start because of the potential audience size. However, it’s not the only social channel with a paid platform that can help you reach your target audience. Your ad objective and audience’s non-paid participation on a social platform should guide where you spend your ad dollars. Here are a few reasons to consider LinkedIn, Instagram and YouTube advertising.
Spindustry Digital will celebrate its 19th anniversary this fall. During that time, Spindustry’s services have evolved to meet the digital needs of businesses. Our core foundation, building really stellar and solid web applications, hasn’t changed. However, the phrase we use to describe our business has changed – from a web development shop to a digital marketing agency. We’re often asked what that means or what it’s like to work at a digital marketing agency. Here’s the scoop.
Topics: about spindustry
If you sell products online, it’s critical that you build an experience that shoppers love. This means that you have to take into consideration the technical aspects of web development. Nothing will turn away customers faster than a clunky, slow or insecure-feeling website. Here are the top technical tips you need to keep in mind to build an awesome e-commerce experience.
Social media has quickly become a customer service hub for many businesses. Questions, requests, complaints and all-out rants will be expressed in the social realm. The frequency, pace and impact on your business is dictated by the customer service plan – or lack thereof – you have in place.
Traditional customer service puts all the convenience on the business. Customers have to stand in line at the customer service counter and wait to pay a bill, return a product, file a complaint or just ask a question. Automated phone systems require a customer to sit on hold without a clear expectation of when they will talk with someone.
Digital has started to shift that paradigm, giving more convenience to customers and placing more expectations on businesses. Customers can pay bills online – not requiring them to drive to the store, purchase a stamp or write a check. Customers can return products from the comfort of their home by printing a return label and mailing back the item. Customers demand more control of their experience with your business and if you can’t or won’t meet their needs, they won’t be your customer for long.
So as more customers start communicating with you online, how do you provide good customer service on your social channels? Here are four tips to get started.
Search engine optimization (SEO) can be confusing. Even the technical phrases can make your head spin and leave you wondering what you're missing. Here's the rundown of commonly used SEO phrases and definitions, so you sound like an SEO rock star in your next meeting.
Take a moment to think about what your favorite websites looked like three or four years ago. Now think about the designs of your favorite ones today. They probably look a lot different. For a decade, site designs started at around 700 pixels wide and slowly grew to about 1000 pixels wide as the price of larger desktop monitors became cheaper. Within those 700 to 1000 pixels, there was a header, a footer and as much content as you could cram “above the fold” with less-important information tacked on below in twelve-point font. This has changed because of two big events: the release of Windows 8, and its styling, and the popularity of tablets. These two developments have had a huge impact on how the web looks and works today. As a result, we see five trends dominating web design in 2015 and beyond.
Topics: website design
If you’re an old-school, traditional marketer — like I was — you may be staring at all the digital tools in your toolbox trying to decide what to do with them. Those who have been in the marketing industry long enough to have built successful campaigns using direct mail, TV, radio, Yellow Pages advertising, trade shows and outdoor know that the industry has been flipped upside down. If you’re a traditional marketer looking for a path to digital marketing, there are a few secrets you should know.
Topics: inbound marketing
You would be hard-pressed to find someone who doesn’t use technology to manage their finances. Paying bills online, withdrawing money from an ATM and monitoring transactions from mobile bank accounts are common tech-related banking practices. The push to more safely pay for goods and services, post-Target security breach, is starting to get traction with Apple Pay. As more people stop paying with cash, the financial services industry is poised to take personalization to the next level.
We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.
Topics: inbound marketing
If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.