Spindustry Blog

Financial Services Companies Need to Adopt Personalized Marketing

Posted by Jessica Plunkett on February 25, 2015

You would be hard-pressed to find someone who doesn’t use technology to manage their finances. Paying bills online, withdrawing money from an ATM and monitoring transactions from mobile bank accounts are common tech-related banking practices. The push to more safely pay for goods and services, post-Target security breach, is starting to get traction with Apple Pay. As more people stop paying with cash, the financial services industry is poised to take personalization to the next level.

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Topics: marketing strategy, financial services

Audience Personas: How to Create & Use Them for Your Inbound Marketing

Posted by JoAnn Seeman on February 18, 2015

We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.

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Topics: inbound marketing

Facebook Changes Hurt Your Business Page

Posted by Jessica Plunkett on February 11, 2015

If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.

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Topics: social media, facebook

The Four Design Assets You Need for a Website Project

Posted by Jeremy Winter on February 4, 2015

Developing a powerful website is an essential part of modern business. Depending on your prior experiences, you are either eager to start, dreading the process or both – and trust us, we understand. There are a lot of unknowns at this point, including how you want it to look, how to your customers want it to work and how it will get completed. The beginning stages of a website project should be exciting for you because, after all, this is the new digital facade for your web presence.

We’ve outlined four assets for you to review and prepare now to ensure the beginning of your project is an adventure of excitement and gratification instead of a digital pit of despair.

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Topics: website design

Email Marketing Pains Points - and How to Get Around Them

Posted by Jessica Plunkett on January 28, 2015

You know email marketing is an important tactic to use in digital marketing. Sometimes it’s hard to overcome the challenges and utilize it to its fullest potential. Here are three common challenges we see – and how to get around them.

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Topics: email marketing

Three Tips to Run Successful Facebook Ad Campaigns

Posted by Jessica Plunkett on January 21, 2015

Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.

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Topics: paid ads, facebook

SMART Goals Are Critical to 2015 Marketing Planning

Posted by JoAnn Seeman on January 14, 2015

It's the start of a new year, which means New Year's resolutions are all the buzz. If you haven't made resolutions for your business, it's not too late to figure out 2015 business goals. We have the tips you need to set SMART Goals and a free template to help you plan your goals.

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Topics: marketing strategy

4 Reasons to Upgrade Your Website

Posted by JoAnn Seeman on January 7, 2015

We often express the need to keep your content fresh – and that truly is important for maintaining the health of your website. But how do you know when you need to take a deeper dive and do a full upgrade of your website? If you think it’s when you’re bored with your current site, keep reading. We outline four indicators that it’s time to upgrade.

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Topics: web development, website design

Digital Marketing Trends for 2015

Posted by Jessica Plunkett on December 17, 2014

The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.

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Topics: marketing strategy, paid ads, email marketing

Kick Off Your Inbound Marketing Campaign in Six Steps

Posted by JoAnn Seeman on December 10, 2014

You’ve been reading about inbound marketing. You know exactly what it is. (No? Download our white paper.) You know why it’s important and how it can help you grow your business. You know that inbound leads are cost-effective: B2B companies can get an inbound lead for between 40-68% less than an outbound lead.

But where should you start? Kick off your inbound marketing campaign in six steps:

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Topics: inbound marketing

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