You know email marketing is an important tactic to use in digital marketing. Sometimes it’s hard to overcome the challenges and utilize it to its fullest potential. Here are three common challenges we see – and how to get around them.
Topics: email marketing
Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.
It's the start of a new year, which means New Year's resolutions are all the buzz. If you haven't made resolutions for your business, it's not too late to figure out 2015 business goals. We have the tips you need to set SMART Goals and a free template to help you plan your goals.
Topics: marketing strategy
We often express the need to keep your content fresh – and that truly is important for maintaining the health of your website. But how do you know when you need to take a deeper dive and do a full upgrade of your website? If you think it’s when you’re bored with your current site, keep reading. We outline four indicators that it’s time to upgrade.
The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.
You’ve been reading about inbound marketing. You know exactly what it is. (No? Download our white paper.) You know why it’s important and how it can help you grow your business. You know that inbound leads are cost-effective: B2B companies can get an inbound lead for between 40-68% less than an outbound lead.
But where should you start? Kick off your inbound marketing campaign in six steps:
Topics: inbound marketing
Whether you’re actively marketing to customers for the holidays or planning your strategy for the next year, we’ve got five important email marketing tips to implement today.
With the holiday season quickly approaching, we know you’re probably thinking about gifts to buy and likely still unsure where to start. We’ve created the perfect mix of tech gifts for everyone on your list.
Topics: tech products
Every brand has its own traits – the details that make it unique and attract a target audience to its products and services. Take for instance Tiffany & Co. compared to Kay Jewelers. Both offer similar products, but the ambience of the store, the product packaging, the employees, the marketing tactics and the target audience are quite different. For many outdoor product and apparel brands, there are common traits we see displayed across their digital presence.
It’s expected that by 2017, there will be 268 million app downloads. Apps are becoming serious business – and an important element of your marketing plan. Apps aren’t all mindless games; many provide timely news or allow for useful tracking capabilities. It’s time to get your app strategy in order. Here are three tips to consider for successful app marketing.