Several members of the Spindustry Digital marketing team attended the AMA Iowa Experience event on Friday, January 31. This first time event for AMA Iowa was held to celebrate and share marketing stories and tips with other Iowa professionals. Six speakers and a panel took
stage during the daylong event. Here are a few takeaways from each session presenter.
Content-Powered Engagement – Dan Davenport, Content Director at Meredith Xcelerated Marketing
Davenport’s presentation and case studies can be boiled down to one key statement he made: “Don’t fall in love with your solutions. Fall in love with your customer’s problems.”
Davenport recommended starting with strategy first, then content. The strategy should be based on experience, analytics, research/trends, social insights, search engine optimization and keywords, audit of existing material and competitor analysis.