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Use Website Data to Build a Successful Holiday Marketing Strategy

  
  
  
holiday web strategy blog graphic

Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.

Preparing your Social Media Strategy for the Holidays

  
  
  
Santa Facebook page2

Forget window shopping, holiday wish lists and catalogs this year. With 64.8% of consumers turning to social media sites to find the perfect gift for that someone special (Crowdtap), social media is a popular way to pre-shop. As you begin preparing your holiday marketing strategy, it’s important to think about how social will play into your customer’s shopping plans. To get a head start, we’ve outlined the top tips to consider when drafting a social media strategy:

Preparing your Email Marketing Strategy for the Holidays

  
  
  
holiday email strategy blog graphic V2

Last week we enjoyed fireworks and a 90 degree day by the pool, so to most it might seem crazy that we want to discuss Cyber Monday and holiday promotions now. It is vital to start planning a holiday marketing strategy now while ideas are fresh and fires are at a minimum. Ever heard of Christmas in July? We’re giving the gift of insightful tips and statistics for your holiday marketing pre-planning.

Apps Can Capture New Customers for the Financial Services Industry

  
  
  
Mobile Banking Apps

By 2017, more than 1 billion mobile subscribers will use mobile banking. A whopping 50% of smartphone users access mobile banking today (remember from a previous post, more people in the world own a smartphone than a toothbrush!). Online banking is an important function for many customers but many banks are still sorting out the details of what to offer and trying to keep up with customer demands. There’s a small window of opportunity to capture new customers, ready to depart their current relationship, with banking apps that offer customized functionality consumers want.

Improve Website Conversions by Using Calls-To-Action

  
  
  
What's your Call to Action?

You’ve worked hard to get people to your site, but what’s next? Use clear and compelling Calls-To-Action (CTAs) to gain inbound leads. If you’re not sure where to get started, we’ve outlined the steps to create great CTAs:

ABI Annual Conference Presentation

  
  
  
Stephen Fry talking about lead generation at ABI

Last week a few of our Spindonians attended the Iowa Association of Business and Industry’s annual Taking Care of Business Conference in Cedar Rapids, Iowa. During the conference, Stephen Fry, Spindustry Digital Chief Operating Officer/Owner, and Jason La Cava, Art Director/Marketing Strategist, gave a presentation on Building a Successful Lead Generation Campaign to ABI members.

Top 10 Network Safety Tips for Employees

  
  
  
NetworkSafety

Hacking, Heartbleed, Ransomware are all buzzwords making daily appearances in the news. Data breaches seem to be happening with increasing regularity. It’s creating panic – rightfully so – and making us all wonder if we can ever truly be safe on the Internet.

Social Media Success

  
  
  
referral traffic

Social Media has been around for a while now – and is probably one of the most heralded and over-analyzed subject around. As part of our Inbound Marketing series, this post will focus on a few important aspects of social media programs and give our advice on how to best use the time and resources you have to be successful.

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Why Websites Fail

  
  
  
Fail stamp

Most websites are not performing well, according to the experts at Marketing Grader. Their analysis shows that 72% of websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the ones that don’t make the cut? Here are 14 common website pitfalls and how to fix the problems.

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The Content Consumer

  
  
  
Screen shot 2014 06 10 at 11.09.50 AM

This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?

Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.

The consumer’s appetite for engagement is unquenchable. They’re constantly engaged with news, information, images and updates. Where there once used to be a trusty desktop computer as a gateway to the internet – there is now a laptop and internet-connected TV in the living room, mobile phones everywhere else (including the bathroom) and increasingly sophisticated interfaces in the car. People are never disconnected unless they’re forced.



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