Spindustry Blog

Four Tips to Provide Good Customer Service on Social Channels

Posted by Jessica Plunkett on March 25, 2015

Social media has quickly become a customer service hub for many businesses. Questions, requests, complaints and all-out rants will be expressed in the social realm. The frequency, pace and impact on your business is dictated by the customer service plan – or lack thereof – you have in place.

Traditional customer service puts all the convenience on the business. Customers have to stand in line at the customer service counter and wait to pay a bill, return a product, file a complaint or just ask a question. Automated phone systems require a customer to sit on hold without a clear expectation of when they will talk with someone.

Digital has started to shift that paradigm, giving more convenience to customers and placing more expectations on businesses. Customers can pay bills online – not requiring them to drive to the store, purchase a stamp or write a check. Customers can return products from the comfort of their home by printing a return label and mailing back the item. Customers demand more control of their experience with your business and if you can’t or won’t meet their needs, they won’t be your customer for long.

So as more customers start communicating with you online, how do you provide good customer service on your social channels? Here are four tips to get started.

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Topics: customer service, social media

How to Sound Like an SEO Rock Star

Posted by JoAnn Seeman on March 18, 2015

Search engine optimization (SEO) can be confusing. Even the technical phrases can make your head spin and leave you wondering what you're missing. Here's the rundown of commonly used SEO phrases and definitions, so you sound like an SEO rock star in your next meeting.

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Topics: SEO

Visual Trends in Website Design

Posted by Jeremy Winter on March 11, 2015

Take a moment to think about what your favorite websites looked like three or four years ago. Now think about the designs of your favorite ones today. They probably look a lot different. For a decade, site designs started at around 700 pixels wide and slowly grew to about 1000 pixels wide as the price of larger desktop monitors became cheaper. Within those 700 to 1000 pixels, there was a header, a footer and as much content as you could cram “above the fold” with less-important information tacked on below in twelve-point font. This has changed because of two big events: the release of Windows 8, and its styling, and the popularity of tablets. These two developments have had a huge impact on how the web looks and works today. As a result, we see five trends dominating web design in 2015 and beyond.

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Topics: website design

Top Five Secrets to Becoming a Digital Marketer

Posted by Denika Almburg on March 5, 2015

Top-5-Secret-to-Becoming-a-Digital-MarketerIf you’re an old-school, traditional marketer — like I was — you may be staring at all the digital tools in your toolbox trying to decide what to do with them. Those who have been in the marketing industry long enough to have built successful campaigns using direct mail, TV, radio, Yellow Pages advertising, trade shows and outdoor know that the industry has been flipped upside down. If you’re a traditional marketer looking for a path to digital marketing, there are a few secrets you should know.

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Topics: inbound marketing

Financial Services Companies Need to Adopt Personalized Marketing

Posted by Jessica Plunkett on February 25, 2015

You would be hard-pressed to find someone who doesn’t use technology to manage their finances. Paying bills online, withdrawing money from an ATM and monitoring transactions from mobile bank accounts are common tech-related banking practices. The push to more safely pay for goods and services, post-Target security breach, is starting to get traction with Apple Pay. As more people stop paying with cash, the financial services industry is poised to take personalization to the next level.

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Topics: marketing strategy, financial services

Audience Personas: How to Create & Use Them for Your Inbound Marketing

Posted by JoAnn Seeman on February 18, 2015

We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.

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Topics: inbound marketing

Facebook Changes Hurt Your Business Page

Posted by Jessica Plunkett on February 11, 2015

If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.

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Topics: social media, facebook

The Four Design Assets You Need for a Website Project

Posted by Jeremy Winter on February 4, 2015

Developing a powerful website is an essential part of modern business. Depending on your prior experiences, you are either eager to start, dreading the process or both – and trust us, we understand. There are a lot of unknowns at this point, including how you want it to look, how to your customers want it to work and how it will get completed. The beginning stages of a website project should be exciting for you because, after all, this is the new digital facade for your web presence.

We’ve outlined four assets for you to review and prepare now to ensure the beginning of your project is an adventure of excitement and gratification instead of a digital pit of despair.

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Topics: website design

Email Marketing Pains Points - and How to Get Around Them

Posted by Jessica Plunkett on January 28, 2015

You know email marketing is an important tactic to use in digital marketing. Sometimes it’s hard to overcome the challenges and utilize it to its fullest potential. Here are three common challenges we see – and how to get around them.

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Topics: email marketing

Three Tips to Run Successful Facebook Ad Campaigns

Posted by Jessica Plunkett on January 21, 2015

Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.

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Topics: paid ads, facebook

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