This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?
Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.
The consumer’s appetite for engagement is unquenchable. They’re constantly engaged with news, information, images and updates. Where there once used to be a trusty desktop computer as a gateway to the internet – there is now a laptop and internet-connected TV in the living room, mobile phones everywhere else (including the bathroom) and increasingly sophisticated interfaces in the car. People are never disconnected unless they’re forced.