Spindustry Blog

Tagging Your Digital Marketing Efforts

Posted by Jessica Plunkett on July 31, 2015

In our previous post about Digital Marketing Metrics, we outlined why you should monitor visit rate and conversion rate, as well as cost per visit and cost per conversion. In this post, we will outline how using URL tags on your digital marketing efforts can help you connect those metrics to better optimize your ad spend.

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Topics: paid ads, analytics

Five Key Benefits of Implementing a .NET Web Development Environment

Posted by Jessica Plunkett on July 22, 2015

Standardizing our development platform – to a .NET development environment – has several benefits, including the ability to build a more secure network based on an industry-trusted platform. The platform offers many features compared to other development platforms. Here are key benefits of implementing a .NET development environment.

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Topics: web development

Build vs. Buy - Which E-Commerce Solution is Right for You

Posted by Jessica Plunkett on July 15, 2015

With a vast selection of off-the-shelf e-commerce solutions, how do you know if a canned product or custom solution is needed for your business?

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Topics: e-commerce

Five Tips to Improve the Abandoned Cart Rate on Your E-Commerce Store

Posted by Jessica Plunkett on July 8, 2015

When was the last time you checked your cart abandonment rate in Google Analytics? If it’s near the current average of 59% to 69%, there’s room for improvement in your online shopping experience.

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Topics: e-commerce

Don't Lose Business Because Your Digital Assets Aren't Responsive Design

Posted by Jessica Plunkett on June 24, 2015

The time for adopting a responsive design for digital assets has come and gone – but is it still on your company’s back burner project list? Mobile-optimization is a high priority issue you need to address. Here’s why responsive needs to be the next project your team tackles.

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Topics: responsive design

The Security of .NET Web Development

Posted by Jessica Plunkett on June 17, 2015

With millions of U.S. workers wondering what will happen to their personal data after the largest breach of federal employees’ data, it reiterates the point that any organization is vulnerable to a hack. Security measures do go beyond firewalls and secure servers though. The environment in which a website is built and maintained plays a role in security. Our choice of a .NET development environment initially stemmed out of a desire to create sophisticated database driven websites, and today allows us to maintain a well-managed, secure environment.

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Topics: network security, web development

Big Data & Social Media

Posted by Jessica Plunkett on June 10, 2015

Big data is a buzz phrase that basically means taking data from one source and connecting it to another. In many instances, consumer demographic data is connected with sales data. Understanding this connection allows a business to model their next consumer based on a current customer.

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Topics: social media, analytics

Three Questions to Ask to Determine Digital Marketing Success

Posted by Jessica Plunkett on June 3, 2015

As more businesses dive into the world of digital marketing, the question often arises regarding the success of these efforts. From paid search ads to social media to email campaigns, stakeholders are left feeling unsatisfied with the results presented in review meetings. How does clickthrough rate impact sales? Are marketing messages actually getting to the right consumer?

Asking the right questions will help align successful efforts to the bottom line, as well as identify which ones should be scrapped. Here are the top three questions to ask to determine digital marketing success:

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Topics: analytics

The Aftermath of Mobilegeddon: Google's Major Algorithm Change

Posted by Jessica Plunkett on May 27, 2015

When Google announced a major algorithm change related to mobile-friendliness that would take effect on April 21, it certainly piqued everyone’s interest. Google is not always publically forthcoming with algorithm changes or the specific nuances that will affect website ranking. Not only was this change publically known, Google also provided several tools to check a site’s mobile vitality. So what’s happened to site ranking since the change was implemented more than a month ago?

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Topics: SEO, mobile marketing

Five Key Tactics to Building & Managing a Secure Database

Posted by Jessica Plunkett on May 20, 2015

It’s no surprise security is the dominant topic in technology when the average cost of a compromised record is $195. Common questions are:

  • How is information being protected?
  • What safety measures are in place to stop attacks or notify someone if one occurs?

Even the most sophisticated systems are susceptible, which is why it’s critical to follow safety measures in both the development of a database, as well as the management of it long-term. Spindustry has spent almost two decades monitoring industry security standards and developing our own security measures, and will now share the five key tactics for building and managing secure databases.

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Topics: network security

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