6 SEO Vitals for Financial Services Websites

Posted by JoAnn Seeman

In the financial services industry, it is vitally important to be visible to potential customers at the exact moment they need something. Sometimes that means having brick-and-mortar locations conveniently located around your city – and sometimes that means being visible online, so they can find you from the comfort of their couch.

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Tags: search engine optimization, SEO

6 Tips to Move Forward with Mobile Banking

Posted by Jessica Plunkett

Do you work for THAT bank? You know the one – the only one on the block that hasn’t figured out mobile banking. With around 50% of smartphone owners using mobile banking services, there’s still room to grab additional market share. You don’t have to read a bunch of articles though to find out what mobile banking capabilities to consider. Best case – you ask your customers directly. If that’s not realistic or timely, simply start by imagining their banking experience and what would help make it easier and convenient. We’ll help you get started.

1. Empower them to design their own mobile banking experience. Some customers want to be notified via email or text when money is withdrawn from their account. Others want to go paperless and receive statements in their inbox. Others may want more guidance, advice or special services. Collect information about customers' financial goals. What if a customer who’s saving for a new car received a text notification when you’re offering a special rate? Give applicable, concise information to your customers.

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Tags: mobile applications, spindustry, Iowa, banking, mobile banking

Banks and Insurance Companies Should Use More Email Marketing

Posted by Claire Celsi

Customer data is the biggest asset you have. Use it wisely – but use it! Email campaigns are cost effective, easy to measure and get proven results.

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Tags: public relations, Des Moines Iowa, email marketing, digital marketing strategy, spindustry, insurance company, bank, banking

A Picture is Sometimes Worth a Billion Dollars

Posted by Jessica Plunkett

There’s something kind of fascinating about the selfie. The premise of it has always been the same: a simple picture to capture a moment. It continues to transition from being something of personal value to authentic promotional value. Here are a few tidbits about the selfie.

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Tags: social media marketing, social media strategy, digital marketing, #selfie

Advanced Tactics to Consider for Your Holiday Marketing Strategy

Posted by Jessica Plunkett

As July winds down and the temperatures keep soaring up, we end our Christmas in July series with a few more involved tactics to consider for your holiday marketing strategy. We’ve covered email and social media strategy and how to use web analytics to drive promotion. Now consider how contests, apps and special events can make the holiday more magical.

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Tags: event marketing, marketing strategy, holiday marketing plan, apps, contests

Advice for LinkedIn: The Yoga Pants Girl is Getting Old

Posted by Claire Celsi

Every time I open LinkedIn’s app on my iPad, there she is. The woman with sunglasses, wearing what appears to be yoga pants – crossing the street in a big city. And if my memory serves me correctly, she’s been the “face” of LinkedIn for about a year now.

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Tags: Des Moines Iowa, content marketing strategy, LinkedIn, spindustry, photography

Use Website Data to Build a Successful Holiday Marketing Strategy

Posted by Jessica Plunkett

Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.

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Tags: e-commerce, holiday marketing plan, web strategy, website analytics

Preparing your Social Media Strategy for the Holidays

Posted by Alex Guzik

Forget window shopping, holiday wish lists and catalogs this year. With 64.8% of consumers turning to social media sites to find the perfect gift for that someone special (Crowdtap), social media is a popular way to pre-shop. As you begin preparing your holiday marketing strategy, it’s important to think about how social will play into your customer’s shopping plans. To get a head start, we’ve outlined the top tips to consider when drafting a social media strategy:

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Tags: social media marketing, holiday marketing plan

Preparing your Email Marketing Strategy for the Holidays

Posted by Alex Guzik

Last week we enjoyed fireworks and a 90 degree day by the pool, so to most it might seem crazy that we want to discuss Cyber Monday and holiday promotions now. It is vital to start planning a holiday marketing strategy now while ideas are fresh and fires are at a minimum. Ever heard of Christmas in July? We’re giving the gift of insightful tips and statistics for your holiday marketing pre-planning.

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Tags: holiday marketing plan, email marketing

Apps Can Capture New Customers for the Financial Services Industry

Posted by Jessica Plunkett

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Tags: customer service, mobile app development, mobile marketing, apps, app store optimization