Spindustry Blog

Exploring Paid Social Ads Beyond Facebook

Posted by Jessica Plunkett on April 15, 2015

If you’ve been dabbling in paid social ads, it’s likely you have purchased them on Facebook. For most organizations, this is the best way to start because of the potential audience size. However, it’s not the only social channel with a paid platform that can help you reach your target audience. Your ad objective and audience’s non-paid participation on a social platform should guide where you spend your ad dollars. Here are a few reasons to consider LinkedIn, Instagram and YouTube advertising.

Read More

Topics: paid ads, social media

What it's Like to Work at a Digital Marketing Agency

Posted by Jessica Plunkett on April 8, 2015

Spindustry Digital will celebrate its 19th anniversary this fall. During that time, Spindustry’s services have evolved to meet the digital needs of businesses. Our core foundation, building really stellar and solid web applications, hasn’t changed. However, the phrase we use to describe our business has changed – from a web development shop to a digital marketing agency. We’re often asked what that means or what it’s like to work at a digital marketing agency. Here’s the scoop.

Read More

Topics: about spindustry

9 Keys to Building an Awesome E-Commerce Site

Posted by Jessica Plunkett on April 1, 2015

If you sell products online, it’s critical that you build an experience that shoppers love. This means that you have to take into consideration the technical aspects of web development. Nothing will turn away customers faster than a clunky, slow or insecure-feeling website. Here are the top technical tips you need to keep in mind to build an awesome e-commerce experience.

Read More

Topics: e-commerce, web development

Four Tips to Provide Good Customer Service on Social Channels

Posted by Jessica Plunkett on March 25, 2015

Social media has quickly become a customer service hub for many businesses. Questions, requests, complaints and all-out rants will be expressed in the social realm. The frequency, pace and impact on your business is dictated by the customer service plan – or lack thereof – you have in place.

Traditional customer service puts all the convenience on the business. Customers have to stand in line at the customer service counter and wait to pay a bill, return a product, file a complaint or just ask a question. Automated phone systems require a customer to sit on hold without a clear expectation of when they will talk with someone.

Digital has started to shift that paradigm, giving more convenience to customers and placing more expectations on businesses. Customers can pay bills online – not requiring them to drive to the store, purchase a stamp or write a check. Customers can return products from the comfort of their home by printing a return label and mailing back the item. Customers demand more control of their experience with your business and if you can’t or won’t meet their needs, they won’t be your customer for long.

So as more customers start communicating with you online, how do you provide good customer service on your social channels? Here are four tips to get started.

Read More

Topics: customer service, social media

How to Sound Like an SEO Rock Star

Posted by JoAnn Seeman on March 18, 2015

Search engine optimization (SEO) can be confusing. Even the technical phrases can make your head spin and leave you wondering what you're missing. Here's the rundown of commonly used SEO phrases and definitions, so you sound like an SEO rock star in your next meeting.

Read More

Topics: SEO

Visual Trends in Website Design

Posted by Jeremy Winter on March 11, 2015

Take a moment to think about what your favorite websites looked like three or four years ago. Now think about the designs of your favorite ones today. They probably look a lot different. For a decade, site designs started at around 700 pixels wide and slowly grew to about 1000 pixels wide as the price of larger desktop monitors became cheaper. Within those 700 to 1000 pixels, there was a header, a footer and as much content as you could cram “above the fold” with less-important information tacked on below in twelve-point font. This has changed because of two big events: the release of Windows 8, and its styling, and the popularity of tablets. These two developments have had a huge impact on how the web looks and works today. As a result, we see five trends dominating web design in 2015 and beyond.

Read More

Topics: website design

Top Five Secrets to Becoming a Digital Marketer

Posted by Denika Almburg on March 5, 2015

Top-5-Secret-to-Becoming-a-Digital-MarketerIf you’re an old-school, traditional marketer — like I was — you may be staring at all the digital tools in your toolbox trying to decide what to do with them. Those who have been in the marketing industry long enough to have built successful campaigns using direct mail, TV, radio, Yellow Pages advertising, trade shows and outdoor know that the industry has been flipped upside down. If you’re a traditional marketer looking for a path to digital marketing, there are a few secrets you should know.

Read More

Topics: inbound marketing

Financial Services Companies Need to Adopt Personalized Marketing

Posted by Jessica Plunkett on February 25, 2015

You would be hard-pressed to find someone who doesn’t use technology to manage their finances. Paying bills online, withdrawing money from an ATM and monitoring transactions from mobile bank accounts are common tech-related banking practices. The push to more safely pay for goods and services, post-Target security breach, is starting to get traction with Apple Pay. As more people stop paying with cash, the financial services industry is poised to take personalization to the next level.

Read More

Topics: marketing strategy, financial services

Audience Personas: How to Create & Use Them for Your Inbound Marketing

Posted by JoAnn Seeman on February 18, 2015

We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.

Read More

Topics: inbound marketing

Facebook Changes Hurt Your Business Page

Posted by Jessica Plunkett on February 11, 2015

If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.

Read More

Topics: social media, facebook

Stay Connected

Sign up to get an email when a new blog post is ready for you. Get tips on:

  • Inbound marketing
  • Social media for business
  • Business growth

Subscribe to Email Updates