In digital marketing – or any type of marketing for that matter – it’s common sense to know the audience you’re marketing to. Chances of success are much better when the messages coming from your brand are targeted to the people you want to reach. This is especially true for leisure or lifestyle brands.Read More
How often do you take a step back and let the experts lift the hood on your business’s marketing plan? If it's been more than 11 months, now's the time. This planning process is really one of discovery.
The formula for all successful integrated marketing plans includes three basic pieces of dynamic information, which can be determined by answering these three questions:
- Who is your competition?
- Who are the primary and secondary target audiences?
- What is your positioning statement and key messages?
Many brands are facing a crisis. Is a brand simply a label for products and services or is a brand a lifestyle? Can it be both? How does one act as a company that’s trying to sell a product and a lifestyle? Social media is a platform that allows a company to successfully be both.
A lifestyle is all the components that encompass that way a person (or a group of people) lives. It’s the cumulative influence of family and friends, culture, beliefs and the media – so it’s hard to control. Social media has opened two-way communication between a brand and its advocates, so that those with similar philosophies can chat in a community of like-minded people.Read More
The Spindustry Digital team attended HubSpot’s Inbound14 conference, focused on inbound marketing. The annual conference gives marketers insight into new trends, tips to increase your marketing team’s efficiency and effectiveness and opportunity to learn and be inspired by other inbound marketers.
If you missed it, here are the major themes that were covered at Inbound14.Read More
Tags: Inbound marketing
The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.Read More
Once you’ve made the commitment to create a new website, there is a certain buzz of excitement – anticipation of a fresh new look, functional new features and interested new customers. Those feelings tend to ebb and flow throughout the project lifecycle. Unexpected challenges mixed with awesome output can leave one feeling a little exhausted along the way. It’s no secret there are pain points to any project you’re tackling – whether it’s painting a room in your house or building a website. We want to shed some of the mystery surrounding web development and give you a better idea of what to expect in a development project.
Stage 1: Preparing for the projectRead More
Starting a new web development project for a public facing website can be daunting, especially if you’re not sure what to expect or know what assets you need. We have created a five-point checklist for you to plan and prepare for your next web project.
1. Have access to web analytics. Ensure that you have access to your Google Analytics page. Be sure you are capturing statistics regarding web traffic, search engine traffic and other valuable analytics information.
At Spindustry, we’ve seen clients who are dead certain that they want to get rid of a page from their current site, only for us to discover it’s the most accessed page. Having the data at hand is powerful. What you may believe to be not valuable could be essential to a site visitor. A simple reformatting of the page or updating the functionality might be all that is needed.Read More
The key to business success is not just great products, but also having knowledgeable sales reps who can close the deal. What about the step before that – where potential customers are doing online research to find out more about the product or service?
In the financial services industry, it is vitally important to be visible to potential customers at the exact moment they need something. Sometimes that means having brick-and-mortar locations conveniently located around your city – and sometimes that means being visible online, so they can find you from the comfort of their couch.
Do you work for THAT bank? You know the one – the only one on the block that hasn’t figured out mobile banking. With around 50% of smartphone owners using mobile banking services, there’s still room to grab additional market share. You don’t have to read a bunch of articles though to find out what mobile banking capabilities to consider. Best case – you ask your customers directly. If that’s not realistic or timely, simply start by imagining their banking experience and what would help make it easier and convenient. We’ll help you get started.
1. Empower them to design their own mobile banking experience. Some customers want to be notified via email or text when money is withdrawn from their account. Others want to go paperless and receive statements in their inbox. Others may want more guidance, advice or special services. Collect information about customers' financial goals. What if a customer who’s saving for a new car received a text notification when you’re offering a special rate? Give applicable, concise information to your customers.