Digital Marketing Trends for 2015

Posted by Jessica Plunkett

The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.

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Tags: marketing strategy, paid ads, email marketing

Kick Off Your Inbound Marketing Campaign in Six Steps

Posted by JoAnn Seeman

You’ve been reading about inbound marketing. You know exactly what it is. (No? Download our white paper.) You know why it’s important and how it can help you grow your business. You know that inbound leads are cost-effective: B2B companies can get an inbound lead for between 40-68% less than an outbound lead.

But where should you start? Kick off your inbound marketing campaign in six steps:

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Tags: inbound marketing

Five Email Marketing Tips for Reaching Customers on the Go

Posted by Jessica Plunkett

Whether you’re actively marketing to customers for the holidays or planning your strategy for the next year, we’ve got five important email marketing tips to implement today.

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Tags: email marketing, marketing tips

The Best Tech Gifts for the 2014 Holiday Season

Posted by Spindustry Digital

With the holiday season quickly approaching, we know you’re probably thinking about gifts to buy and likely still unsure where to start. We’ve created the perfect mix of tech gifts for everyone on your list.

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Tags: tech products

Digital Trends in Lifestyle Brand Marketing

Posted by Jessica Plunkett

Every brand has its own traits – the details that make it unique and attract a target audience to its products and services. Take for instance Tiffany & Co. compared to Kay Jewelers. Both offer similar products, but the ambience of the store, the product packaging, the employees, the marketing tactics and the target audience are quite different. For many outdoor product and apparel brands, there are common traits we see displayed across their digital presence.

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Tags: lifestyle and leisure, marketing tips

Three Tips for App Marketing

Posted by Jessica Plunkett

It’s expected that by 2017, there will be 268 million app downloads. Apps are becoming serious business – and an important element of your marketing plan. Apps aren’t all mindless games; many provide timely news or allow for useful tracking capabilities. It’s time to get your app strategy in order. Here are three tips to consider for successful app marketing.

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Tags: app marketing, marketing tips

Three Examples of When to Use Print Marketing Materials

Posted by Jessica Plunkett

It’s no secret that we’re the biggest advocates of digital – it’s in our DNA. However, successful marketing campaigns still include printed materials, strategically used in the right context and integrated with digital assets. Here are three examples of when a printed piece may be the right component to include.

1. Trade shows – You have a live audience and you want to capture their attention. There are a couple keen opportunities to utilize printed assets.

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Tags: event marketing, marketing strategy, marketing tips

Three Ways to Engage in Social Media

Posted by Jessica Plunkett

Unless you’ve been living deep inside a cave, you know that most people engage in conversations on social channels. While many still share friendly exchanges with neighbors, it’s not likely anyone is dragging out all of the goodies they came across today, grievances experienced or interesting facts uncovered. But they are sharing those experiences online. This is why it’s important for your brand to be present in social media.

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Tags: social media, marketing tips

Six Steps to Creating a Believable Persona for a Leisure Brand

Posted by Claire Celsi

In digital marketing – or any type of marketing for that matter – it’s common sense to know the audience you’re marketing to. Chances of success are much better when the messages coming from your brand are targeted to the people you want to reach. This is especially true for leisure or lifestyle brands.

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Tags: marketing strategy, lifestyle and leisure

Discover Your Brand Through Strategic Planning

Posted by Denika Almburg

How often do you take a step back and let the experts lift the hood on your business’s marketing plan? If it's been more than 11 months, now's the time. This planning process is really one of discovery.

The formula for all successful integrated marketing plans includes three basic pieces of dynamic information, which can be determined by answering these three questions:

  1. Who is your competition?
  2. Who are the primary and secondary target audiences?
  3. What is your positioning statement and key messages?
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Tags: marketing strategy, branding