Spindustry Blog

4 Steps to Start Your Website Redesign Plan

Posted by Jessica Plunkett on December 4, 2017

You’ve made the decision to build a new website – congratulations! This can be a vital step to the success of your business. Before the first pixel is designed or line of code written, ensure that you have gathered all the right information. All too often we see companies determined to build a new website without understanding what’s needed for the site. That’s why we’re here to help – do these four steps first to ensure long term success with your site.

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Topics: responsive design, website planning, business development, web development, website tips

5 Takeaways from the National Travel Conference in San Francisco

Posted by Jeremy Winter on November 30, 2017

Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)

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Topics: marketing strategy, social media, marketing tips, analytics, website design

Resources for Iowa Manufacturers

Posted by Michael Bird on October 24, 2017

Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources. Did we forget one you find valuable? Great, let us know and we will add it to the list. Reach out at info@spindustry.com and let us know.

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Topics: manufacturing, business development

Crossroads of Western Iowa – Website & Marketing Launch

Posted by Spindustry Digital on October 3, 2017

Crossroads of Western Iowa partnered with Spindustry in early 2016 to strategically define and align core audiences, messaging and branding. The culmination of this work has concluded, with further strategic engagements ramping up mid-2017.

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Topics: news

The Modern Way To Find New Leads

Posted by Steve Fry on September 29, 2017

As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners. 

Here are some interesting tactics to get you started fishing in the sea of opportunity.

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Topics: manufacturing, marketing strategy, marketing tips

Why Can't I Edit the Preview Link on Facebook Anymore?

Posted by Jessica Plunkett on August 8, 2017

Facebook has made a major structural change you have probably heard about, but you may not be sure how it affects you or what options exist to work around the change. 

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Topics: social media, facebook

Build a Better Experiential Marketing Recap

Posted by Jessica Plunkett on July 26, 2017

Your agency spends a lot of time planning and executing activations for clients. Once the event is over, are you tracking the results? Years ago, we saw agencies overthink the post-event recap, requiring ambassadors to fill out dozens and dozens of questions. More recently, we’ve worked with agencies struggling to come up with the right mix of questions that can be quickly, easily and accurately reported by their team. The recap ends up being a quick email of random information from the event professional. Thus, trying to tally data or look for trends across multiple events is challenging. By building a simple but strategic recap form, you'll end up with a gold mine of information to share with your clients.

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Topics: event marketing, experiential marketing

Spindustry Earns Platinum Hermes Creative Award for Product Launch

Posted by Jessica Plunkett on July 14, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Platinum Winner for Product Launch for a product called Muddy Paws Pack. 

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Topics: about spindustry

Spindustry Earns Gold Hermes Creative Award for Direct Mail Piece

Posted by Jessica Plunkett on July 13, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Gold Winner for Direct Mail Piece for a creative sales campaign called Helix. 

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Topics: about spindustry

What’s Behind Our Brand Refresh?

Posted by Steve Fry on June 29, 2017

You’ll notice we have updated our brand and website recently. If you’re curious why, it’s because of you — our clients, prospective clients and our community.

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Topics: about spindustry