Spindustry Blog

Crossroads of Western Iowa – Website & Marketing Launch

Posted by Spindustry Digital on October 3, 2017

Crossroads of Western Iowa partnered with Spindustry in early 2016 to strategically define and align core audiences, messaging and branding. The culmination of this work has concluded, with further strategic engagements ramping up mid-2017.

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Topics: news

The Modern Way To Find New Leads

Posted by Steve Fry on September 29, 2017

As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners. 

Here are some interesting tactics to get you started fishing in the sea of opportunity.

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Topics: manufacturing, marketing strategy, marketing tips

Why Can't I Edit the Preview Link on Facebook Anymore?

Posted by Jessica Plunkett on August 8, 2017

Facebook has made a major structural change you have probably heard about, but you may not be sure how it affects you or what options exist to work around the change. 

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Topics: social media, facebook

Build a Better Experiential Marketing Recap

Posted by Jessica Plunkett on July 26, 2017

Your agency spends a lot of time planning and executing activations for clients. Once the event is over, are you tracking the results? Years ago, we saw agencies overthink the post-event recap, requiring ambassadors to fill out dozens and dozens of questions. More recently, we’ve worked with agencies struggling to come up with the right mix of questions that can be quickly, easily and accurately reported by their team. The recap ends up being a quick email of random information from the event professional. Thus, trying to tally data or look for trends across multiple events is challenging. By building a simple but strategic recap form, you'll end up with a gold mine of information to share with your clients.

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Topics: event marketing, experiential marketing

Spindustry Earns Platinum Hermes Creative Award for Product Launch

Posted by Jessica Plunkett on July 14, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Platinum Winner for Product Launch for a product called Muddy Paws Pack. 

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Topics: about spindustry

Spindustry Earns Gold Hermes Creative Award for Direct Mail Piece

Posted by Jessica Plunkett on July 13, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Gold Winner for Direct Mail Piece for a creative sales campaign called Helix. 

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Topics: about spindustry

What’s Behind Our Brand Refresh?

Posted by Steve Fry on June 29, 2017

You’ll notice we have updated our brand and website recently. If you’re curious why, it’s because of you — our clients, prospective clients and our community.

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Topics: about spindustry

Are You Taking Experiential Marketing Event Requests?

Posted by Jessica Plunkett on February 2, 2017

As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?

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Topics: event marketing, experiential marketing, event management

Run Grow Transform, a book about manufacturing sales & marketing

Posted by Steve Fry on September 14, 2016

After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

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Topics: manufacturing, marketing tips

Important Location Information to Track in Your Event Management Software

Posted by Jessica Plunkett on September 8, 2016

Every year thousands of brand ambassadors show up at locations around the world to give current and potential customers an experience. Brands invest a lot of money into creating these events in hopes of connecting and establishing a deeper relationship with their target audience. Some events are more successful than others for a variety of reasons. One influence on that success is the location of the event – and knowing which locations give the best bang for the buck. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.

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Topics: event marketing, experiential marketing, event management