Spindustry Blog

Getting on Board with E-Commerce

Posted by Michael Bird on May 7, 2020

The world exists online now more than ever as humanity combats the COVID-19 pandemic. People are purchasing everything from groceries to pet supplies on e-commerce platforms. Consumers and businesses have been forced to adapt to this rapidly changing online landscape, and manufacturers have to be ready to do the same. 

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Topics: ecommerce, web development

5 Strategies to Improve E-Commerce Conversion Rates

Posted by Michael Bird on March 31, 2020

Having 1,800 shopping carts full in your e-commerce store sounds like a dream, but what if I were to tell you that only six of those carts turned into actual purchases?

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Topics: ecommerce, web development, website design

3 Privacy Compliance Priorities for Manufacturers in eCommerce

Posted by Michael Bird on February 28, 2020

Manufacturing leaders aren’t exactly diving into the world of ecommerce headfirst. Instead, they’re cautiously dipping one toe at a time into the waters. Several things keep them from going “all in,” so to speak, but one of the most serious is compliance with privacy regulations.

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Topics: ecommerce, web development, website design

5 Must-Have Features of Enterprise eCommerce

Posted by Michael Bird on November 13, 2019

E-commerce is everywhere — unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers. Just 38% of manufacturers have e-commerce websites, and only 6% of all manufacturer sales come through this particular channel.

Assuming your e-commerce site comes equipped with all the basics like browse, add to cart, checkout, email confirmation, etc., there are a few features to look out for at the enterprise level. Those often include the following: 

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Topics: ecommerce, web development, website tips, website design

Reaching Customers Through SEO

Posted by Michael Bird on October 22, 2019

For manufacturing and other B2C organizations, the ability to connect with customers is critical. But e-commerce customers can slip through your hands. When they search on Google for your products, they might never make it to your website because it doesn’t rank well. And if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.

The good news? You have solutions. Here are four ways to make your content stronger and start fixing your e-commerce search issues:

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Topics: SEO, marketing strategy, ecommerce, web development, website tips, website design

How Manufacturers Can Pursue eCommerce to Stay Ahead of the Competition

Posted by Michael Bird on October 8, 2019

While setting up an e-commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. According to research from the International Data Corp., about half of manufacturers will have direct-to-consumer capability by the end of 2020, and that number will only grow. 

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Topics: manufacturing, ecommerce, web development

Getting Over the eCommerce Hump

Posted by Michael Bird on August 28, 2019

The internet has quickly become the go-to marketplace for every industry. E-commerce sales grew at their fastest rate ever and topped $1 trillion in 2018 — and most experts predict that the rate will continue to rise sharply in the coming years.

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Topics: ecommerce, web development

Why Your Rival’s eCommerce Setup Might Not Be as Perfect as You Think

Posted by Michael Bird on August 19, 2019

It’s natural to feel energized when you see your competition making improvements — you want to drive growth for your company, too. Remember: you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.

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Topics: ecommerce, web development

Connect & Serve Your Best Online Audience

Posted by Jessica Plunkett on April 3, 2018

Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.

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Topics: technology, website planning, web development, user experience, website tips, website design

Website Security: Understanding SSL Certificates

Posted by Samantha Yacinich on March 6, 2018

Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.

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Topics: network security, technology, website planning, web development, user experience, marketing tips, website design