Spindustry Blog

Why Your Rival’s eCommerce Setup Might Not Be as Perfect as You Think

Posted by Michael Bird on August 19, 2019
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It’s natural to feel energized when you see your competition making improvements — you want to drive growth for your company, too. Remember: you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.

Making changes before you have any evidence of whether they’ll be strategic or successful isn’t the right way to overhaul your e-commerce approach.

Besides, basing your e-commerce site exclusively on the competition can limit your vision and set unnecessary parameters. In addition to that competitive analysis, try the following as you develop your own ideas:

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Topics: ecommerce, web development