Spindustry Blog

7 Tips to Build Better Website Reporting

Posted by Jessica Plunkett on May 6, 2015

When designing and developing a website, you likely spend more time thinking about the public facing side of the site. That is what the world sees, so it’s important to get the look and feel right. However, the website’s content management system is also a critical part of your web ecosystem. In addition to managing content, this is where you access reports. Reporting is a critical function, and a strong database architect and web developer can build out these reports. We offer seven tips for you to determine how better reports can be built for your website.

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Topics: website planning, web development

Four Tips for Post-Launch Website Success

Posted by Jessica Plunkett on September 24, 2014

The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.

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Topics: content marketing, website planning, web development, analytics

A Realistic Picture of Web Development Projects

Posted by Jessica Plunkett on September 17, 2014

Once you’ve made the commitment to create a new website, there is a certain buzz of excitement – anticipation of a fresh new look, functional new features and interested new customers. Those feelings tend to ebb and flow throughout the project lifecycle. Unexpected challenges mixed with awesome output can leave one feeling a little exhausted along the way. It’s no secret there are pain points to any project you’re tackling – whether it’s painting a room in your house or building a website. We want to shed some of the mystery surrounding web development and give you a better idea of what to expect in a development project.

Stage 1: Preparing for the project

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Topics: website planning, web development, website tips, website design

Five Things to Do Before Starting a New Website Project

Posted by Jessica Plunkett on September 10, 2014

Starting a new web development project for a public facing website can be daunting, especially if you’re not sure what to expect or know what assets you need. We have created a five-point checklist for you to plan and prepare for your next web project.

1. Have access to web analytics. Ensure that you have access to your Google Analytics page. Be sure you are capturing statistics regarding web traffic, search engine traffic and other valuable analytics information.

At Spindustry, we’ve seen clients who are dead certain that they want to get rid of a page from their current site, only for us to discover it’s the most accessed page. Having the data at hand is powerful. What you may believe to be not valuable could be essential to a site visitor. A simple reformatting of the page or updating the functionality might be all that is needed.

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Topics: website planning, web development, website tips