Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
Take a moment to think about what your favorite websites looked like three or four years ago. Now think about the designs of your favorite ones today. They probably look a lot different. For a decade, site designs started at around 700 pixels wide and slowly grew to about 1000 pixels wide as the price of larger desktop monitors became cheaper. Within those 700 to 1000 pixels, there was a header, a footer and as much content as you could cram “above the fold” with less-important information tacked on below in twelve-point font. This has changed because of two big events: the release of Windows 8, and its styling, and the popularity of tablets. These two developments have had a huge impact on how the web looks and works today. As a result, we see five trends dominating web design in 2015 and beyond.
Topics: website design
Developing a powerful website is an essential part of modern business. Depending on your prior experiences, you are either eager to start, dreading the process or both – and trust us, we understand. There are a lot of unknowns at this point, including how you want it to look, how to your customers want it to work and how it will get completed. The beginning stages of a website project should be exciting for you because, after all, this is the new digital facade for your web presence.
We’ve outlined four assets for you to review and prepare now to ensure the beginning of your project is an adventure of excitement and gratification instead of a digital pit of despair.
Topics: website design
We often express the need to keep your content fresh – and that truly is important for maintaining the health of your website. But how do you know when you need to take a deeper dive and do a full upgrade of your website? If you think it’s when you’re bored with your current site, keep reading. We outline four indicators that it’s time to upgrade.
Once you’ve made the commitment to create a new website, there is a certain buzz of excitement – anticipation of a fresh new look, functional new features and interested new customers. Those feelings tend to ebb and flow throughout the project lifecycle. Unexpected challenges mixed with awesome output can leave one feeling a little exhausted along the way. It’s no secret there are pain points to any project you’re tackling – whether it’s painting a room in your house or building a website. We want to shed some of the mystery surrounding web development and give you a better idea of what to expect in a development project.
Stage 1: Preparing for the project
So you’ve started putting together a plan for your new corporate website. Congrats on thinking about this important marketing component of your business. Chances are though, the last time you had this conversation was three or more years ago and many things have changed in technology. Do you know the right questions to ask or what’s most pressing to consider?