Spindustry Blog

9 Keys to Building an Awesome E-Commerce Site

Posted by Jessica Plunkett on April 1, 2015

If you sell products online, it’s critical that you build an experience that shoppers love. This means that you have to take into consideration the technical aspects of web development. Nothing will turn away customers faster than a clunky, slow or insecure-feeling website. Here are the top technical tips you need to keep in mind to build an awesome e-commerce experience.

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Topics: ecommerce, web development

4 Reasons to Upgrade Your Website

Posted by JoAnn Seeman on January 7, 2015

We often express the need to keep your content fresh – and that truly is important for maintaining the health of your website. But how do you know when you need to take a deeper dive and do a full upgrade of your website? If you think it’s when you’re bored with your current site, keep reading. We outline four indicators that it’s time to upgrade.

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Topics: web development, website design

Four Tips for Post-Launch Website Success

Posted by Jessica Plunkett on September 24, 2014

The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.

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Topics: content marketing, website planning, web development, analytics

A Realistic Picture of Web Development Projects

Posted by Jessica Plunkett on September 17, 2014

Once you’ve made the commitment to create a new website, there is a certain buzz of excitement – anticipation of a fresh new look, functional new features and interested new customers. Those feelings tend to ebb and flow throughout the project lifecycle. Unexpected challenges mixed with awesome output can leave one feeling a little exhausted along the way. It’s no secret there are pain points to any project you’re tackling – whether it’s painting a room in your house or building a website. We want to shed some of the mystery surrounding web development and give you a better idea of what to expect in a development project.

Stage 1: Preparing for the project

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Topics: website planning, web development, website tips, website design

Five Things to Do Before Starting a New Website Project

Posted by Jessica Plunkett on September 10, 2014

Starting a new web development project for a public facing website can be daunting, especially if you’re not sure what to expect or know what assets you need. We have created a five-point checklist for you to plan and prepare for your next web project.

1. Have access to web analytics. Ensure that you have access to your Google Analytics page. Be sure you are capturing statistics regarding web traffic, search engine traffic and other valuable analytics information.

At Spindustry, we’ve seen clients who are dead certain that they want to get rid of a page from their current site, only for us to discover it’s the most accessed page. Having the data at hand is powerful. What you may believe to be not valuable could be essential to a site visitor. A simple reformatting of the page or updating the functionality might be all that is needed.

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Topics: website planning, web development, website tips

Why Websites Fail

Posted by JoAnn Seeman on June 11, 2014

Most websites are not performing well, according to the experts at Marketing Grader. Their analysis shows that 72% of websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the ones that don’t make the cut? Here are 14 common website pitfalls and how to fix the problems.

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Topics: SEO, inbound marketing, web development

Four Benefits of Building a Custom Dealer Channel Portal

Posted by Jessica Plunkett on June 4, 2014

What is a dealer channel portal? Essentially, it’s a system to communicate information to a dealer network. While a broad definition is needed to surround everything it can be, it just doesn’t explain the benefits it can bring to your network – and the organization as a whole.

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Topics: manufacturing, web development, website tips

Technology Helps Increase Productivity & Sales for Manufacturers

Posted by Alex Guzik on April 17, 2014

Hypothetical scenario, you’re a B2B manufacturing company who sells customizable pens to companies across the nation. These aren’t your ordinary pens, these are extraordinary pens offered in 36 different colors, 8 different styles AND you can upload your logo and tagline to be printed on the pen!

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Topics: manufacturing, web development

3 Tips to Get Complex Products Online

Posted by Jessica Plunkett on April 2, 2014

Does your business identify with any of the following statements? 

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Topics: ecommerce, web development, marketing tips

The Service You're Not Asking Enough Questions About: Hosting

Posted by Jessica Plunkett on March 12, 2014

When buying a car today, most people make the assumption that the air conditioner or power steering comes standard. At some point in the evolution of the car, these features became so commonly requested, they became part of the standard package. Most people make an assumption that when a website is built, the hosting services just comes standard. However, you’re using the wrong analogy if you think all hosting is the same. Hosting seems to have become a commoditized service and really, it’s far from it.

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Topics: network security, web development