Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
On Tuesday, January 12, 2016, Microsoft took a giant step by no longer supporting versions of Internet Explorer prior to IE 11. The company even introduced IE’s replacement, Microsoft Edge, as a part of Windows 10. We answer questions regarding this change to help get you up to speed.
Innovation is a big concept and sometimes hard to define; sometimes a “you know it when you see it” type situation and others when you didn’t even know it happened. Does innovation occur when a crazy inventor first dreams up the impossible or when the use of it becomes ubiquitous? As an example, you notice it to be odder that someone does NOT have a cell phone than those that do. Either way, innovation happens and it drives us forward.
Is Spindustry Digital an innovative company? In a way, we use modern programming languages, social media channels, mobile technology and other tools to implement the dreams of our clients; but we didn’t create those programming languages or marketing techniques. But again, as stated above, does innovation truly happen when some unique tool is developed or when someone figures out a great way to apply it? I think the answer is both.
With the New Year comes new resolutions. The most common resolution is related to weight loss, exercise and being healthy. From apps that help you track your steps and caloric intake, to websites with communities that offer virtual support, the landscape of health and wellness has changed with the continued evolution of technology. Here are a few examples of fitness and technology I’ve seen pop up recently via my social networks, research and personal use.
1. Food Tracking Apps – Women’s Running recommended three calorie-tracking apps including FitDay Mobile, MyFitnessPal and Spark People in a recent story. I downloaded the MyFitnessPal app. (I couldn’t find FitDay Mobile in the app store and the Spark People app costs money despite the fact the article said it was free.)
The Spindustry Digital team spends a great deal of time thinking about our client's mobile web strategy. We experiment with various devices, and take every opportunity we can to learn about new mobile devices. After a week and a half, I am starting to get the hang of my new Microsoft Surface tablet. Here are some of my personal reactions after these initial days of use.