While browsing the Internet, you have probably researched a particular product and purchased it online, searched for a company’s phone number, compared the products and services of two local competitors and perused the status updates of friends on a social network. Imagine if the information was out of date, disorganized or simply not there at all. Also think about this if you’re a business: what if the information found wasn’t written by anyone within your organization?
Today Alex Guzik and I attend the Greater Des Moines Convention and Visitors Bureau Digital Marketing and Social Media Workshop. The event was hosted by Register Media and featured several different breakout sessions with local and national speakers. We took away good reminders and a few new tips from the event. We wanted to recap five key takeaways of good digital marketing.
We’re 72 days into 2013; how is your marketing plan holding up? If you haven’t finalized it yet, or even if you haven’t started, don’t worry. It’s never too late to start, though we’d recommend doing it sooner rather than later. No matter what stage you’re at in the process, here are some helpful tips to get the ball rolling:
Create a Plan with Purpose
Having an outlined marketing plan will better help your marketing dollars align with your sales goals. To create an effective marketing plan, map out your goals, set target dates and then align those goals with your marketing spend. While you may not know what every Tweet is going to say in 2013, having a few areas of heavy focus will help build a foundation for your communication strategy in 2013.