Spindustry Blog

The Aftermath of Mobilegeddon: Google's Major Algorithm Change

Posted by Jessica Plunkett on May 27, 2015

When Google announced a major algorithm change related to mobile-friendliness that would take effect on April 21, it certainly piqued everyone’s interest. Google is not always publically forthcoming with algorithm changes or the specific nuances that will affect website ranking. Not only was this change publically known, Google also provided several tools to check a site’s mobile vitality. So what’s happened to site ranking since the change was implemented more than a month ago?

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Topics: SEO, mobile marketing

Major Google Algorithm Change That Will Affect Your Website’s SEO

Posted by JoAnn Seeman on April 20, 2015

On April 21, Google will begin rolling out a big algorithm change that will decrease your site’s ranking if it’s not compatible with mobile devices. Is your site’s mobile experience ready, or will your search rankings decrease?

The reason behind this change makes sense: Google wants to provide the best possible experience when people search. Research shows that people are more likely to buy from a mobile-friendly site and less likely to immediately leave the site. Past algorithm changes have focused on ensuring the content on the search engine results page is the best available – this algorithm change focuses on making sure the site can be used easily via mobile devices.

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Topics: SEO, mobile marketing

How to Sound Like an SEO Rock Star

Posted by JoAnn Seeman on March 18, 2015

Search engine optimization (SEO) can be confusing. Even the technical phrases can make your head spin and leave you wondering what you're missing. Here's the rundown of commonly used SEO phrases and definitions, so you sound like an SEO rock star in your next meeting.

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Topics: SEO

4 Ways Your Website is Hiding from Search Engines

Posted by JoAnn Seeman on September 3, 2014

The key to business success is not just great products, but also having knowledgeable sales reps who can close the deal. What about the step before that – where potential customers are doing online research to find out more about the product or service?

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Topics: SEO

6 SEO Vitals for Financial Services Websites

Posted by JoAnn Seeman on August 27, 2014

In the financial services industry, it is vitally important to be visible to potential customers at the exact moment they need something. Sometimes that means having brick-and-mortar locations conveniently located around your city – and sometimes that means being visible online, so they can find you from the comfort of their couch.

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Topics: SEO, financial services

Why Websites Fail

Posted by JoAnn Seeman on June 11, 2014

Most websites are not performing well, according to the experts at Marketing Grader. Their analysis shows that 72% of websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the ones that don’t make the cut? Here are 14 common website pitfalls and how to fix the problems.

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Topics: SEO, inbound marketing, web development

4 Signs You Need Pay Per Click Ads

Posted by JoAnn Seeman on March 5, 2014
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Topics: SEO, paid ads

6 Tips for a Solid SEO Foundation for your New Website

Posted by JoAnn Seeman on January 29, 2014

Earlier this week we shared ways to maintain your existing site using Search Engine Optimization (SEO) best practices; however, when you build a new website, keep these additional considerations in mind.

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Topics: SEO, web development

5 SEO Tips for your Site

Posted by JoAnn Seeman on January 27, 2014

Search Engine Optimization – or SEO – is ever-changing and can be rather daunting. But like anything, it’s best to start with the basics. If you already have a website and want to improve its rankings, use these five tips to guide you.

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Topics: SEO, web development

The 5 Best Tips for Improving Your Content Marketing Strategy

Posted by Alex Guzik on November 13, 2013

Let’s pretend I have a sugar ant infestation in my house. While dwelling on my ant invasion after work, while stuck in traffic, I turn to Siri for assistance. “Siri, how do I get rid of sugar ants?” Siri then comes to my aid with a list of articles and websites which should knock out my pests for good.

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Topics: content marketing, SEO, inbound marketing