Spindustry Blog

Should I Use Google AdWords?

Posted by JoAnn Seeman on August 16, 2016

If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.

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Topics: marketing strategy, paid ads, business development, marketing tips

Tagging Your Digital Marketing Efforts

Posted by Jessica Plunkett on July 31, 2015

In our previous post about Digital Marketing Metrics, we outlined why you should monitor visit rate and conversion rate, as well as cost per visit and cost per conversion. In this post, we will outline how using URL tags on your digital marketing efforts can help you connect those metrics to better optimize your ad spend.

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Topics: paid ads, analytics

Digital Ad Metrics You Need in Your Next Report

Posted by Jessica Plunkett on May 13, 2015

So you’re already experimenting with digital ads and seeing results using less money – kudos! However, when the annual budget meeting rolls around, you’re not quite sure of the best way to ask for more digital ad dollars.

Let the numbers do the talking. Spindustry breaks down the analysis metrics you need to monitor to run your ads efficiently and generate real-time money metrics for your team.

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Topics: paid ads, analytics

6 Most Important Pay Per Click Metrics

Posted by JoAnn Seeman on April 29, 2015

One of the best reasons to run Pay Per Click (PPC) ads is that you can track your stats, monitor what’s working and what’s not, and adjust your marketing accordingly. With all the stats available in Google AdWords, where do you start? We’ve outlined a few of the most important PPC metrics you should watch.

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Topics: paid ads, analytics

Exploring Paid Social Ads Beyond Facebook

Posted by Jessica Plunkett on April 15, 2015

If you’ve been dabbling in paid social ads, it’s likely you have purchased them on Facebook. For most organizations, this is the best way to start because of the potential audience size. However, it’s not the only social channel with a paid platform that can help you reach your target audience. Your ad objective and audience’s non-paid participation on a social platform should guide where you spend your ad dollars. Here are a few reasons to consider LinkedIn, Instagram and YouTube advertising.

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Topics: paid ads, social media

Three Tips to Run Successful Facebook Ad Campaigns

Posted by Jessica Plunkett on January 21, 2015

Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.

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Topics: paid ads, facebook

Digital Marketing Trends for 2015

Posted by Jessica Plunkett on December 17, 2014

The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.

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Topics: marketing strategy, paid ads, email marketing

4 Signs You Need Pay Per Click Ads

Posted by JoAnn Seeman on March 5, 2014

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Topics: SEO, paid ads

Three Tips to Get Your Digital Marketing Started in 2014

Posted by Jessica Plunkett on January 8, 2014

With the new year, if you haven’t already taken the time to reflect on your digital marketing efforts in 2013, take a few moments now. What worked? What flopped? What didn’t you get around to trying? Do take the time to document what worked and what you can expand on in 2014.

Here are three tips to get your marketing started in 2014. For some of you, this may be new territory, so drop us a line if you have a question. For others, you’ve been doing these activities for some time. Think of this as a review and reassurance you’re doing the right thing.

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Topics: paid ads, email marketing, social media, marketing tips

DMCVB Digital Marketing & Social Media Workshop

Posted by Jessica Plunkett on October 30, 2013

Today Alex Guzik and I attend the Greater Des Moines Convention and Visitors Bureau Digital Marketing and Social Media Workshop.  The event was hosted by Register Media and featured several different breakout sessions with local and national speakers.  We took away good reminders and a few new tips from the event.  We wanted to recap five key takeaways of good digital marketing.

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Topics: content marketing, SEO, paid ads, social media