Spindustry Blog

The Modern Way To Find New Leads

Posted by Steve Fry on September 29, 2017

As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners. 

Here are some interesting tactics to get you started fishing in the sea of opportunity.

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Topics: manufacturing, marketing strategy, marketing tips

Run Grow Transform, a book about manufacturing sales & marketing

Posted by Steve Fry on September 14, 2016

After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

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Topics: manufacturing, marketing tips

Should I Use Google AdWords?

Posted by JoAnn Seeman on August 16, 2016

If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.

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Topics: marketing strategy, paid ads, business development, marketing tips

Use Trending Topics in Your Digital Marketing

Posted by Jessica Plunkett on December 23, 2015

Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.

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Topics: content marketing, social media, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 4

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 3

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 2

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 1

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Five Email Marketing Tips for Reaching Customers on the Go

Posted by Jessica Plunkett on December 3, 2014

Whether you’re actively marketing to customers for the holidays or planning your strategy for the next year, we’ve got five important email marketing tips to implement today.

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Topics: email marketing, marketing tips

Digital Trends in Lifestyle Brand Marketing

Posted by Jessica Plunkett on November 19, 2014

Every brand has its own traits – the details that make it unique and attract a target audience to its products and services. Take for instance Tiffany & Co. compared to Kay Jewelers. Both offer similar products, but the ambience of the store, the product packaging, the employees, the marketing tactics and the target audience are quite different. For many outdoor product and apparel brands, there are common traits we see displayed across their digital presence.

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Topics: lifestyle and leisure, marketing tips