Spindustry Blog

The Content Consumer

Posted by Spindustry Digital on June 10, 2014

This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?

Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.

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Topics: content marketing, marketing strategy, inbound marketing

What is Inbound Marketing?

Posted by Spindustry Digital on June 9, 2014

Spindustry recently held an Inbound Marketing event during Hubspot’s Inbound Marketing Week. We had some great clients come in to learn about this marketing discipline. Our team put together some great presentations with a ton of great information – so we wanted to share that with our readers.

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Topics: marketing strategy, inbound marketing

Strategic Planning? Get Out of Town!

Posted by Claire Celsi on May 28, 2014

Some people are very organized, and have a set schedule for the day – a to-do list and an action plan. Others are more casual about organizing their time, and allow unscripted events to weave seamlessly into their day. But scheduling time for strategic planning – let alone just having time to think – can be difficult. That's why it’s essential to remove the team from their daily grind to accomplish strategic planning goals.

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Topics: marketing strategy, strategy cab

AMA NOVA Awards Creative

Posted by Alex Guzik on May 21, 2014

This year, Spindustry Digital had the pleasure of working with AMA Iowa on the theme and collateral design for the 2014 NOVA Awards. After the awards had been handed out and the high-fives shared, we asked Jason La Cava, Spindustry Digital Art Director and Marketing Strategist, to talk further about the detail that goes into a project like the NOVA Awards. Watch Jason's interview below. 

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Topics: marketing strategy

Don't Let Your Digital Presence Get Stale

Posted by Jessica Plunkett on March 19, 2014

If you get tired or bored with your current recipes, what do you do? 

A) Nothing. Just pick the easiest one and make it.

B) Call your mom and ask her to make dinner for you.

C) Post your complaint on Facebook and wait for someone to share something good.

D) Peruse Pinterest by searching for recipes using your favorite vegetable.

I suppose there’s no wrong answer, as long as you don’t mind another frozen meal for dinner.

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Topics: marketing strategy, marketing tips

Strategy Cab Free Opportunity

Posted by Alex Guzik on February 19, 2014

We know that it can take days, weeks, months and even years to solve business challenges.  Managing day-to-day activities while trying to envision the future is challenging.  It’s easy to lose sight at times from the inside trying to look out. 

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Topics: marketing strategy, strategy cab, about spindustry

Iowa Tourism Conference Recap

Posted by Michael Bird on October 24, 2013

Last week, a few of us from Spindustry Digital attended the Iowa Tourism Conference (#iatourism) in Waterloo (@WaterlooIowa). We built the site for Travel Iowa, so it was a great chance to see how their team interacts with the tourism and destination marketing professionals around the state who are learning how digital marketing is changing their world.

First, it was interesting just how much of the program centered on digital marketing.

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Topics: marketing strategy, social media

The Impact of a Marketing Campaign

Posted by Jessica Plunkett on October 10, 2013

Almost three months ago we posted a blog on the value of a marketing campaign. We described the challenges presented to us by our sister company Spindustry Training and their desire to develop and execute a marketing campaign. We launched “Some Things Are Just Better Live” on July 1 and have third quarter results to share.

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Topics: marketing strategy

The Value of a Marketing Campaign

Posted by Jessica Plunkett on July 24, 2013

Quickly, marketing professionals: can you explain the purpose of your last postcard? What about your last tweet? Or last trade show? Can you rattle off stats about the impact of the tactics you used? It’s easy to get caught up in the status quo of your marketing. There are never enough hours or budget to do everything you want. That is why a marketing campaign strategy is so important.

Spindustry Digital has a sister company called Spindustry Training, which offers live instructor led technical training. Spindustry Training has spent several years accomplishing a variety of marketing initiatives but never at the strength they desired. Even though they only had a few resources to execute marketing, it wasn’t lack of man power to get the job done; it was the purpose and strategy behind the initiatives that was missing.

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Topics: marketing strategy

No Two Brands Are Alike

Posted by Spindustry Digital on April 26, 2013

There’s a common misconception that just because one company used a particular strategy, it must mean it will work for my company.  While everyone can certainly learn from the best practices of others, trying to emulate a company is not the best strategy.

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Topics: marketing strategy, branding