Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners.
Here are some interesting tactics to get you started fishing in the sea of opportunity.
For the past twenty years we have heard leaders from all types of organizations ask why they should engage us rather than hire their own internal digital team. For those companies that have the genuine need for a full team -- and the desire to hire and train -- this is a worthy question worth consideration. Otherwise, any thought of doing this yourself will likely mean lots of headaches!
If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.
You would be hard-pressed to find someone who doesn’t use technology to manage their finances. Paying bills online, withdrawing money from an ATM and monitoring transactions from mobile bank accounts are common tech-related banking practices. The push to more safely pay for goods and services, post-Target security breach, is starting to get traction with Apple Pay. As more people stop paying with cash, the financial services industry is poised to take personalization to the next level.
It's the start of a new year, which means New Year's resolutions are all the buzz. If you haven't made resolutions for your business, it's not too late to figure out 2015 business goals. We have the tips you need to set SMART Goals and a free template to help you plan your goals.
Topics: marketing strategy
The New Year is right around the corner and we’re here with a fresh perspective on what to expect in digital marketing in 2015. Here are the top three trends we expect to see.
It’s no secret that we’re the biggest advocates of digital – it’s in our DNA. However, successful marketing campaigns still include printed materials, strategically used in the right context and integrated with digital assets. Here are three examples of when a printed piece may be the right component to include.
1. Trade shows – You have a live audience and you want to capture their attention. There are a couple keen opportunities to utilize printed assets.
In digital marketing – or any type of marketing for that matter – it’s common sense to know the audience you’re marketing to. Chances of success are much better when the messages coming from your brand are targeted to the people you want to reach. This is especially true for leisure or lifestyle brands.
How often do you take a step back and let the experts lift the hood on your business’s marketing plan? If it's been more than 11 months, now's the time. This planning process is really one of discovery.
The formula for all successful integrated marketing plans includes three basic pieces of dynamic information, which can be determined by answering these three questions:
- Who is your competition?
- Who are the primary and secondary target audiences?
- What is your positioning statement and key messages?