Spindustry Blog

Run Grow Transform, a book about manufacturing sales & marketing

Posted by Steve Fry on September 14, 2016

After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 4

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 3

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 2

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 1

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Four Benefits of Building a Custom Dealer Channel Portal

Posted by Jessica Plunkett on June 4, 2014

What is a dealer channel portal? Essentially, it’s a system to communicate information to a dealer network. While a broad definition is needed to surround everything it can be, it just doesn’t explain the benefits it can bring to your network – and the organization as a whole.

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Topics: manufacturing, web development, website tips

4 Tips for Manufacturer’s Social Media Success

Posted by Alex Guzik on May 8, 2014

B2B social media execution is a completely different beast than what it is for B2C. It takes more thought and often times, more creativity to create real impact. In most cases it takes patience and time to develop relationships. Unlike B2C, where most connections are developed by customers stopping into a retail store and affirming their loyalty online, most manufacturers have to begin by establishing connections online then affirming offline. It can be a justifiably frustrating process for manufacturing companies looking to invest in social media. To help simplify the social media process, here are four tips to help your manufacturing business gain traction with social media.

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Topics: manufacturing, social media

Serving the Manufacturing Industry

Posted by Spindustry Digital on April 23, 2014

Michael Bird, President of Spindustry Digital, shares insight into how Spindustry serves the manufacturing industry with technology.

1. How does Spindustry Digital serve manufacturing companies?

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Topics: manufacturing

Technology Helps Increase Productivity & Sales for Manufacturers

Posted by Alex Guzik on April 17, 2014

Hypothetical scenario, you’re a B2B manufacturing company who sells customizable pens to companies across the nation. These aren’t your ordinary pens, these are extraordinary pens offered in 36 different colors, 8 different styles AND you can upload your logo and tagline to be printed on the pen!

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Topics: manufacturing, web development

Mobile Technology and Manufacturing

Posted by Spindustry Digital on April 9, 2014

The rapid development and escalating popularity of mobile technology has effectively changed the way we communicate. However, how can it impact business productivity with both employees and customers? The manufacturing industry has reacted to this trend and will continue to transform. Almost 80% of manufacturers will develop mobile applications this year. The question is, how has this new technology changed the landscape of the manufacturing industry?

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Topics: manufacturing, mobile marketing, app marketing