Spindustry Blog

Resources for Iowa Manufacturers

Posted by Michael Bird on October 24, 2017

Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources. Did we forget one you find valuable? Great, let us know and we will add it to the list. Reach out at info@spindustry.com and let us know.

Read More

Topics: manufacturing, business development

The Modern Way To Find New Leads

Posted by Steve Fry on September 29, 2017

As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners. 

Here are some interesting tactics to get you started fishing in the sea of opportunity.

Read More

Topics: manufacturing, marketing strategy, marketing tips

Run Grow Transform, a book about manufacturing sales & marketing

Posted by Steve Fry on September 14, 2016

After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 4

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 3

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 2

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 1

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Four Benefits of Building a Custom Dealer Channel Portal

Posted by Jessica Plunkett on June 4, 2014

What is a dealer channel portal? Essentially, it’s a system to communicate information to a dealer network. While a broad definition is needed to surround everything it can be, it just doesn’t explain the benefits it can bring to your network – and the organization as a whole.

Read More

Topics: manufacturing, web development, website tips

4 Tips for Manufacturer’s Social Media Success

Posted by Alex Guzik on May 8, 2014

B2B social media execution is a completely different beast than what it is for B2C. It takes more thought and often times, more creativity to create real impact. In most cases it takes patience and time to develop relationships. Unlike B2C, where most connections are developed by customers stopping into a retail store and affirming their loyalty online, most manufacturers have to begin by establishing connections online then affirming offline. It can be a justifiably frustrating process for manufacturing companies looking to invest in social media. To help simplify the social media process, here are four tips to help your manufacturing business gain traction with social media.

Read More

Topics: manufacturing, social media

Serving the Manufacturing Industry

Posted by Spindustry Digital on April 23, 2014

Michael Bird, President of Spindustry Digital, shares insight into how Spindustry serves the manufacturing industry with technology.

1. How does Spindustry Digital serve manufacturing companies?

Read More

Topics: manufacturing