Spindustry Blog

Facebook Changes Hurt Your Business Page

Posted by Jessica Plunkett on February 11, 2015

If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.

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Topics: social media, facebook

Three Tips to Run Successful Facebook Ad Campaigns

Posted by Jessica Plunkett on January 21, 2015

Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.

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Topics: paid ads, facebook

New Facebook & Twitter 2014 Layouts: What You Need to Know

Posted by Alex Guzik on April 24, 2014

Change is on the horizon for a couple of our favorite social media platforms. Both Facebook and Twitter rolled out fresh layouts for their profiles, and it is just a matter of time before these changes will hit our accounts. Don’t panic, we put together a list of items you should know ahead of time to get up to speed and prepared for the design transitions.

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Topics: twitter, social media, facebook

How to Get More Exposure on Facebook

Posted by Alex Guzik on January 15, 2014

There are some businesses who still believe that anyone can maintain a Facebook account. Using Facebook for business purposes takes much more strategy than simply hiring a recent college grad because you assume that any twenty-something should understand Facebook marketing.

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Topics: social media, facebook

Plan Your Social Media Marketing Strategy around Your Customers

Posted by Alex Guzik on November 20, 2013

Before you focus your efforts on creating a digital marketing plan, you should always create a
consumer plan first. The research you do before you make an investment is vital to the overall success and ROI of the social media platform. Below is a compilation of important information that will help you create a digital consumer plan.

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Topics: twitter, linkedin, pinterest, social media, youtube, facebook