If your company has a Facebook Page and you’ve been analyzing your January stats, it’s likely you noticed a drop in impressions, which ultimately leads to a drop in likes, comments and shares. As you might have guessed, Facebook made another change to their always-evolving algorithm. Here’s a recap of what changed and what you should do next.
Spend your marketing dollars wisely by optimizing your Facebook ad campaigns. Like with all popular channels, saturation has dulled people’s eyes to advertisements. Use our three tips to get more out of your ad spend.
Change is on the horizon for a couple of our favorite social media platforms. Both Facebook and Twitter rolled out fresh layouts for their profiles, and it is just a matter of time before these changes will hit our accounts. Don’t panic, we put together a list of items you should know ahead of time to get up to speed and prepared for the design transitions.
There are some businesses who still believe that anyone can maintain a Facebook account. Using Facebook for business purposes takes much more strategy than simply hiring a recent college grad because you assume that any twenty-something should understand Facebook marketing.
Before you focus your efforts on creating a digital marketing plan, you should always create a
consumer plan first. The research you do before you make an investment is vital to the overall success and ROI of the social media platform. Below is a compilation of important information that will help you create a digital consumer plan.