Spindustry Blog

Build a Better Experiential Marketing Recap

Posted by Jessica Plunkett on July 26, 2017

Your agency spends a lot of time planning and executing activations for clients. Once the event is over, are you tracking the results? Years ago, we saw agencies overthink the post-event recap, requiring ambassadors to fill out dozens and dozens of questions. More recently, we’ve worked with agencies struggling to come up with the right mix of questions that can be quickly, easily and accurately reported by their team. The recap ends up being a quick email of random information from the event professional. Thus, trying to tally data or look for trends across multiple events is challenging. By building a simple but strategic recap form, you'll end up with a gold mine of information to share with your clients.

Read More

Topics: experiential marketing, event marketing

Are You Taking Experiential Marketing Event Requests?

Posted by Jessica Plunkett on February 2, 2017

As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?

Read More

Topics: experiential marketing, event marketing, event management

Important Location Information to Track in Your Event Management Software

Posted by Jessica Plunkett on September 8, 2016

Every year thousands of brand ambassadors show up at locations around the world to give current and potential customers an experience. Brands invest a lot of money into creating these events in hopes of connecting and establishing a deeper relationship with their target audience. Some events are more successful than others for a variety of reasons. One influence on that success is the location of the event – and knowing which locations give the best bang for the buck. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.

Read More

Topics: event marketing, event management, experiential marketing

Four Ways Your Experiential Marketing Recap Data Might Be Crap

Posted by Jessica Plunkett on August 9, 2016

We’ve worked with countless agencies that execute experiential marketing events. And we’ve seen countless times agencies struggle with capturing and reporting clean, accurate data. Whether it’s inconsistent formatting or incorrect input, agencies may have bad data lurking in their programs. Here are four key problems we’ve seen with recap data.

Read More

Topics: experiential marketing, event management

Event Management Software to Support Event Agencies on the Go

Posted by Jessica Plunkett on July 12, 2016

Event agencies have spent decades helping the brands they represent create an everlasting impressionwith consumers. Before the creation of social media or worldwide adoption of the internet, agencies were fostering new relationships and deepening brand loyalty by letting consumers sample products and take home branded schwag. The same general concept is still happening today, but digital technology is further supporting those efforts. And behind the scenes, digital technology is helping agencies track and report the results of these efforts.

Spindustry has long supported event marketers with event management software that helps agencies be more efficient and productive. Here are a few key benefits of using our software.

Read More

Topics: event management, experiential marketing