Spindustry Blog

5 Must-Have Features of Enterprise eCommerce

Posted by Michael Bird on November 13, 2019

E-commerce is everywhere — unless, of course, you look in the B2B space. Unfortunately, one segment lags behind all the rest when it comes to online sales: manufacturers. Just 38% of manufacturers have e-commerce websites, and only 6% of all manufacturer sales come through this particular channel.

Assuming your e-commerce site comes equipped with all the basics like browse, add to cart, checkout, email confirmation, etc., there are a few features to look out for at the enterprise level. Those often include the following: 

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Topics: ecommerce, web development, website tips, website design

Reaching Customers Through SEO

Posted by Michael Bird on October 22, 2019

For manufacturing and other B2C organizations, the ability to connect with customers is critical. But e-commerce customers can slip through your hands. When they search on Google for your products, they might never make it to your website because it doesn’t rank well. And if a prospective customer does find your site, he or she might not get results with the search feature — even though the desired product is in stock.

The good news? You have solutions. Here are four ways to make your content stronger and start fixing your e-commerce search issues:

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Topics: SEO, marketing strategy, ecommerce, web development, website tips, website design

How Manufacturers Can Pursue eCommerce to Stay Ahead of the Competition

Posted by Michael Bird on October 8, 2019

While setting up an e-commerce platform for direct-to-consumer sales brings about obstacles including time, money, and the hassle of learning new technological systems, manufacturers can't let those hurdles stop them. If they decide not to develop e-commerce, their competitors will. According to research from the International Data Corp., about half of manufacturers will have direct-to-consumer capability by the end of 2020, and that number will only grow. 

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Topics: manufacturing, ecommerce, web development

Getting Over the eCommerce Hump

Posted by Michael Bird on August 28, 2019

The internet has quickly become the go-to marketplace for every industry. E-commerce sales grew at their fastest rate ever and topped $1 trillion in 2018 — and most experts predict that the rate will continue to rise sharply in the coming years.

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Topics: ecommerce, web development

Why Your Rival’s eCommerce Setup Might Not Be as Perfect as You Think

Posted by Michael Bird on August 19, 2019

It’s natural to feel energized when you see your competition making improvements — you want to drive growth for your company, too. Remember: you don’t know if their great advertising got clicks, if their landing page led to conversions, or if that sleek-looking email generated any leads.

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Topics: ecommerce, web development

Build vs. Buy - Which E-Commerce Solution is Right for You

Posted by Jessica Plunkett on July 15, 2015

With a vast selection of off-the-shelf e-commerce solutions, how do you know if a canned product or custom solution is needed for your business?

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Topics: ecommerce

Five Tips to Improve the Abandoned Cart Rate on Your E-Commerce Store

Posted by Jessica Plunkett on July 8, 2015

When was the last time you checked your cart abandonment rate in Google Analytics? If it’s near the current average of 59% to 69%, there’s room for improvement in your online shopping experience.

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Topics: ecommerce

9 Keys to Building an Awesome E-Commerce Site

Posted by Jessica Plunkett on April 1, 2015

If you sell products online, it’s critical that you build an experience that shoppers love. This means that you have to take into consideration the technical aspects of web development. Nothing will turn away customers faster than a clunky, slow or insecure-feeling website. Here are the top technical tips you need to keep in mind to build an awesome e-commerce experience.

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Topics: ecommerce, web development

3 Tips to Get Complex Products Online

Posted by Jessica Plunkett on April 2, 2014

Does your business identify with any of the following statements? 

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Topics: ecommerce, web development, marketing tips