Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.
The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.
There’s something kind of fascinating about the selfie. The premise of it has always been the same: a simple picture to capture a moment. It continues to transition from being something of personal value to authentic promotional value. Here are a few tidbits about the selfie.
Every time I open LinkedIn’s app on my iPad, there she is. The woman with sunglasses, wearing what appears to be yoga pants – crossing the street in a big city. And if my memory serves me correctly, she’s been the “face” of LinkedIn for about a year now.
Topics: content marketing
You’ve worked hard to get people to your site, but what’s next? Use clear and compelling Calls-To-Action (CTAs) to gain inbound leads. If you’re not sure where to get started, we’ve outlined the steps to create great CTAs:
This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?
Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.
At the heart of every good communicator is a master storyteller. We all have that person in our own lives; an uncle, a grandmother, or maybe even an idol, who has a knack for storytelling. They are able to paint vivid pictures with their words, or tell magical stories of unfathomable feats. Whichever the case, you remember these stories because storytelling has the ability to make us feel connected.
Let’s pretend I have a sugar ant infestation in my house. While dwelling on my ant invasion after work, while stuck in traffic, I turn to Siri for assistance. “Siri, how do I get rid of sugar ants?” Siri then comes to my aid with a list of articles and websites which should knock out my pests for good.
While browsing the Internet, you have probably researched a particular product and purchased it online, searched for a company’s phone number, compared the products and services of two local competitors and perused the status updates of friends on a social network. Imagine if the information was out of date, disorganized or simply not there at all. Also think about this if you’re a business: what if the information found wasn’t written by anyone within your organization?
Today Alex Guzik and I attend the Greater Des Moines Convention and Visitors Bureau Digital Marketing and Social Media Workshop. The event was hosted by Register Media and featured several different breakout sessions with local and national speakers. We took away good reminders and a few new tips from the event. We wanted to recap five key takeaways of good digital marketing.