Spindustry Blog

Tagging Your Digital Marketing Efforts

Posted by Jessica Plunkett on July 31, 2015

In our previous post about Digital Marketing Metrics, we outlined why you should monitor visit rate and conversion rate, as well as cost per visit and cost per conversion. In this post, we will outline how using URL tags on your digital marketing efforts can help you connect those metrics to better optimize your ad spend.

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Topics: paid ads, analytics

Big Data & Social Media

Posted by Jessica Plunkett on June 10, 2015

Big data is a buzz phrase that basically means taking data from one source and connecting it to another. In many instances, consumer demographic data is connected with sales data. Understanding this connection allows a business to model their next consumer based on a current customer.

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Topics: social media, analytics

Three Questions to Ask to Determine Digital Marketing Success

Posted by Jessica Plunkett on June 3, 2015

As more businesses dive into the world of digital marketing, the question often arises regarding the success of these efforts. From paid search ads to social media to email campaigns, stakeholders are left feeling unsatisfied with the results presented in review meetings. How does clickthrough rate impact sales? Are marketing messages actually getting to the right consumer?

Asking the right questions will help align successful efforts to the bottom line, as well as identify which ones should be scrapped. Here are the top three questions to ask to determine digital marketing success:

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Topics: analytics

Digital Ad Metrics You Need in Your Next Report

Posted by Jessica Plunkett on May 13, 2015

So you’re already experimenting with digital ads and seeing results using less money – kudos! However, when the annual budget meeting rolls around, you’re not quite sure of the best way to ask for more digital ad dollars.

Let the numbers do the talking. Spindustry breaks down the analysis metrics you need to monitor to run your ads efficiently and generate real-time money metrics for your team.

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Topics: paid ads, analytics

6 Most Important Pay Per Click Metrics

Posted by JoAnn Seeman on April 29, 2015

One of the best reasons to run Pay Per Click (PPC) ads is that you can track your stats, monitor what’s working and what’s not, and adjust your marketing accordingly. With all the stats available in Google AdWords, where do you start? We’ve outlined a few of the most important PPC metrics you should watch.

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Topics: paid ads, analytics

Four Tips for Post-Launch Website Success

Posted by Jessica Plunkett on September 24, 2014

The publishing of a new website is not the end of the project; it’s a milestone on a much larger journey for this important marketing asset. Gone are the days of stale, static public websites. A website is meant to serve as a living, breathing representation of your business. It’s that online salesperson, marketer and cheerleader – one who works 24 hours a day and seven days a week and doesn’t ask for a vacation. That means you have to constantly update the site to make sure it’s working to its full potential. Here are four tips to help you make the most of your newly published website.

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Topics: content marketing, website planning, web development, analytics

Use Website Data to Build a Successful Holiday Marketing Strategy

Posted by Jessica Plunkett on July 23, 2014

Your website holds a lot of valuable information useful to planning a holiday marketing strategy – you just have to be willing to dig for it. For many, an online e-commerce store may be the only way customers interact with a brand. Monitoring website analytics tells a story about what customers want, how and when they want it. Evaluating that data can help your team formulate a solid holiday marketing strategy.

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Topics: mobile marketing, social media, marketing tips, analytics, website tips