After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
There are certainly some companies that have the modern approach to marketing figured out and are executing and measuring their promotional activities really well. For the majority of manufacturers, however, they’re just not taking advantage of what’s possible with digital marketing. And marketing is not just about selling equipment. It’s about building your company’s brand, attracting new employees, connecting better with your sales partners—and, yes, selling your stuff too.
It’s amazing to walk through a manufacturing facility today. The technology and processes all blend to make products that are better than ever for customers’ specific needs and wants. That same attitude hasn’t extended so far with marketing. Too many companies are still relying on old techniques because it’s too hard to change or because the available options are overwhelming.
It’s okay! We get that running a manufacturing organization is a tough business. There are so many things you have to get just right in order to be successful. What we’ve set out to do with our book is let manufacturing leaders know that they can take some small steps and make a real impact. Once they can start to see a little success, we know they’ll want more.
If you’re looking to run your manufacturing company more smoothly, grow your business or even transform it into something beyond what it is today, we hope you’ll enjoy our new book. It’s 20 years in the making and we think you’ll find that it was worth it wait.