Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.
Last year brought many changes to the digital world, but one topic that has always been on the mind of hackers and website developers alike is that of security. The security of login information, e-commerce transactions and other sensitive information are just a few concerns we often hear from clients. It’s important to give thought to and protect all types of data on a website.
Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.
Topics: marketing tips
Americans Disability Act (ADA), Section 508 (an amendment to the United States Workforce Rehabilitation Act of 1973) and web accessibility are all terms used for making your business more accessible to the handicapped or physically challenged.
You’ve made the decision to build a new website – congratulations! This can be a vital step to the success of your business. Before the first pixel is designed or line of code written, ensure that you have gathered all the right information. All too often we see companies determined to build a new website without understanding what’s needed for the site. That’s why we’re here to help – do these four steps first to ensure long term success with your site.
Occasionally we are invited to attend industry conferences with clients to learn and evaluate trends and new technologies together as partners. Michael Bird and I were lucky enough to join Iowa Tourism in San Francisco for the 2017 eTOURISM SUMMIT and we could not have had a better experience. Besides building several new friendships, sampling exceptional cuisine, and marveling at historic architecture, there were some incredibly valuable takeaways that relate to just about everything we do here. (Psst – These all extend beyond the travel industry.)
Iowa Manufacturers make up a very important part of the state economy. We know you are busy and also looking to grow. While many Iowa manufacturers know about many of these resources, there may be some you have missed. We want to do what we can to keep everyone connected and talking and thus wanted to create this list of valuable resources. Did we forget one you find valuable? Great, let us know and we will add it to the list. Reach out at firstname.lastname@example.org and let us know.
Crossroads of Western Iowa partnered with Spindustry in early 2016 to strategically define and align core audiences, messaging and branding. The culmination of this work has concluded, with further strategic engagements ramping up mid-2017.
As a growing manufacturer or distributor, you should be constantly seeking new leads. Generating quality leads may drive sales directly with end consumers of your products, or you can share these leads with your dealers, reps or other sales channel partners.
Here are some interesting tactics to get you started fishing in the sea of opportunity.
Facebook has made a major structural change you have probably heard about, but you may not be sure how it affects you or what options exist to work around the change.