Today Alex Guzik and I attend the Greater Des Moines Convention and Visitors Bureau Digital Marketing and Social Media Workshop. The event was hosted by Register Media and featured several different breakout sessions with local and national speakers. We took away good reminders and a few new tips from the event. We wanted to recap five key takeaways of good digital marketing.
- Optimized content is king. Everyone talks more generically about content being most important. It is, but the further refinement of optimized content (utilizing keywords and phrases that your audience uses to describe your services and products) is a key point. Don’t just put content out for content’s sake. Put quality, interesting, optimized content out for public consumption.
- Consumers look at 10 different sources before making a purchasing decision. In just 2012 that number was five sources. Consumers want as much information as possible to confirm the purchase they plan to make is the right one for them. Keep in mind that while you don’t have to use every digital tool possible, using a variety of tools to try and be several of those 10 sources is key.
- Relevant content influences organic search engine optimization. In fact, it’s one of the more important factors now Google is using to rank sites. You must have relevant content and the more fresh content you can deliver via blogs, social channels and embedded video, the better the potential to rank well in search engines.
- However, don’t copy and paste “relevant” content that you didn’t produce. Google knows if a sentence (or paragraph or entire article) is copied from another source. You are certainly welcome to reference other articles but search engines are looking for original content from you. If you decide to continue copy and pasting chunks of articles and claim it as your own, Google will flag it as plagiarism and it will negatively affect your organic rankings.
- Paid advertisements can be incredibly valuable if you optimize the ad. There are many options when it comes to paid advertisements online. You can participate in pay-per-click programs or purchase advertisements on Facebook and other digital channels. Be sure to look at and use the targeting options available to you. For many campaigns, you can set specific days of the week or times of day for your ad to appear and target the demographics of the person who will view the ad.
If you’d like to learn more about your digital marketing options, contact Spindustry Digital to talk with a digital marketing expert today.