Spindustry Blog

Steve Fry

Stephen Fry is co-founder, owner and Chief Operating Officer at Spindustry Digital. Stephen serves as a business consultant who has experience in international sales and marketing, manufacturing and insurance company operations. He has served numerous clients across a broad range of industries during his tenure and digs in to find solutions that help successfully grow organizations. Steve participates in numerous business groups and boards and has been recognized as an entrepreneurial leader by Ernst & Young, Iowa Governors Council, Leadership Iowa, Inc. Magazine and the Des Moines Business Record. Stephen holds BA in Graphic Design and a minor in Journalism/Mass Communications from Iowa State University.
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Recent Posts

What’s Behind Our Brand Refresh?

Posted by Steve Fry on June 29, 2017

You’ll notice we have updated our brand and website recently. If you’re curious why, it’s because of you — our clients, prospective clients and our community.

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Topics: about spindustry

Run Grow Transform, a book about manufacturing sales & marketing

Posted by Steve Fry on September 14, 2016

After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.

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Topics: manufacturing, marketing tips

Why Engaging a Digital Agency Can Save a Lot of Headaches

Posted by Steve Fry on September 1, 2016

For the past twenty years we have heard leaders from all types of organizations ask why they should engage us rather than hire their own internal digital team. For those companies that have the genuine need for a full team -- and the desire to hire and train -- this is a worthy question worth consideration. Otherwise, any thought of doing this yourself will likely mean lots of headaches!

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Topics: marketing strategy, about spindustry

Digital Marketing Challenges Facing Manufacturers - Part 4

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 3

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

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Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 2

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Digital Marketing Challenges Facing Manufacturers - Part 1

Posted by Steve Fry on September 30, 2015

In our work with manufacturers, we see a lot of the challenges facing today’s manufacturing and distribution companies. We dive into the key issues that we see on a consistent basis in our four part blog series.

Read More

Topics: manufacturing, marketing tips

Surface - A Good Start for Something New

Posted by Steve Fry on November 20, 2012

The Spindustry Digital team spends a great deal of time thinking about our client's mobile web strategy.  We experiment with various devices, and take every opportunity we can to learn about new mobile devices.  After a week and a half, I am starting to get the hang of my new Microsoft Surface tablet.  Here are some of my personal reactions after these initial days of use.

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Topics: technology, tech products

The Eight Track Player of Our Generation

Posted by Steve Fry on June 8, 2012

Every generation has some kind of technology that is great during its time, but when viewed through a rearview mirror appears funny-looking and antiquated.  My speculation is that something most of us use today will fall into this category.  While this technology has helped grow many businesses and is the backbone of our professional lives today, I maintain that digital media changes already in the works will turn this mainstay into something laughed at by future generations.  What is it?  The desktop computer and monitor.

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Topics: mobile marketing

Using Social Media to Pick Airline Seats

Posted by Steve Fry on April 2, 2012

For those who may still be wondering if the social media craze is a fad or not, here’s another real-life application that is, indeed, here to stay.

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Topics: social media