Crossroads of Western Iowa partnered with Spindustry in early 2016 to strategically define and align core audiences, messaging and branding. The culmination of this work has concluded, with further strategic engagements ramping up mid-2017.
With the holiday season quickly approaching, we know you’re probably thinking about gifts to buy and likely still unsure where to start. We’ve created the perfect mix of tech gifts for everyone on your list.
Topics: tech products
Social Media has been around for a while now – and is probably one of the most heralded and over-analyzed subject around. As part of our Inbound Marketing series, this post will focus on a few important aspects of social media programs and give our advice on how to best use the time and resources you have to be successful.
This post is second in a series on Inbound Marketing. Here is the first post in the series: What is Inbound Marketing?
Inbound Marketing is based on one simple premise: People have changed the way they consume information. The internet and accompanying personal electronic devices present today’s consumer with many more ways to engage with information. They’re empowered to control the sources where they get information, and the channels are virtually endless.
Spindustry recently held an Inbound Marketing event during Hubspot’s Inbound Marketing Week. We had some great clients come in to learn about this marketing discipline. Our team put together some great presentations with a ton of great information – so we wanted to share that with our readers.
Michael Bird, President of Spindustry Digital, shares insight into how Spindustry serves the manufacturing industry with technology.
1. How does Spindustry Digital serve manufacturing companies?
The rapid development and escalating popularity of mobile technology has effectively changed the way we communicate. However, how can it impact business productivity with both employees and customers? The manufacturing industry has reacted to this trend and will continue to transform. Almost 80% of manufacturers will develop mobile applications this year. The question is, how has this new technology changed the landscape of the manufacturing industry?
With the overwhelming growth in social media over the past few years, everyone is clamoring to find the best formulas to engage customers and increase sales. Twitter has grown to over 200 million users since its launch in 2006. The 140 character limit on a post keeps the listener constantly engaged as they thirst for that next snippet of information. In reviewing recent articles from Mashable, PC Magazine and Forbes about how Twitter can promote and benefit business, we have narrowed the list to four key best practices that we believe you need to consider when tweeting.
1. View Activity
This feature of Twitter under the “Discover” tab allows you to see what your followers are favoriting, retweeting and who they are following. This allows your business to see who they need to target according to what their current followers are engaging in. You may find new people or business to connect with or new content ideas to use in your marketing plan.
There’s a common misconception that just because one company used a particular strategy, it must mean it will work for my company. While everyone can certainly learn from the best practices of others, trying to emulate a company is not the best strategy.
We’re 72 days into 2013; how is your marketing plan holding up? If you haven’t finalized it yet, or even if you haven’t started, don’t worry. It’s never too late to start, though we’d recommend doing it sooner rather than later. No matter what stage you’re at in the process, here are some helpful tips to get the ball rolling:
Create a Plan with Purpose
Having an outlined marketing plan will better help your marketing dollars align with your sales goals. To create an effective marketing plan, map out your goals, set target dates and then align those goals with your marketing spend. While you may not know what every Tweet is going to say in 2013, having a few areas of heavy focus will help build a foundation for your communication strategy in 2013.