Spindustry Blog

JoAnn Seeman

JoAnn Seeman is a Digital Communication Strategist for Spindustry Digital. JoAnn’s focus is on turning data from results into actionable next steps in the Inbound Marketing Program. Her insights, and understanding the role of digital in marketing, have helped Ryko Solutions, Kuder and Kemin. JoAnn has a BA in Journalism and Mass Communication and a certificate in Entrepreneurship from the University of Iowa.
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Recent Posts

Major Google Algorithm Change That Will Affect Your Website’s SEO

Posted by JoAnn Seeman on April 20, 2015

On April 21, Google will begin rolling out a big algorithm change that will decrease your site’s ranking if it’s not compatible with mobile devices. Is your site’s mobile experience ready, or will your search rankings decrease?

The reason behind this change makes sense: Google wants to provide the best possible experience when people search. Research shows that people are more likely to buy from a mobile-friendly site and less likely to immediately leave the site. Past algorithm changes have focused on ensuring the content on the search engine results page is the best available – this algorithm change focuses on making sure the site can be used easily via mobile devices.

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Topics: SEO, mobile marketing

How to Sound Like an SEO Rock Star

Posted by JoAnn Seeman on March 18, 2015

Search engine optimization (SEO) can be confusing. Even the technical phrases can make your head spin and leave you wondering what you're missing. Here's the rundown of commonly used SEO phrases and definitions, so you sound like an SEO rock star in your next meeting.

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Topics: SEO

Audience Personas: How to Create & Use Them for Your Inbound Marketing

Posted by JoAnn Seeman on February 18, 2015

We know: you're ready to get rolling with inbound marketing and creating Personas seems like it will just slow your progress. In reality, having a set of clearly defined Personas will make your inbound marketing more successful and make your marketing decisions easier.

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Topics: inbound marketing

SMART Goals Are Critical to 2015 Marketing Planning

Posted by JoAnn Seeman on January 14, 2015

It's the start of a new year, which means New Year's resolutions are all the buzz. If you haven't made resolutions for your business, it's not too late to figure out 2015 business goals. We have the tips you need to set SMART Goals and a free template to help you plan your goals.

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Topics: marketing strategy

4 Reasons to Upgrade Your Website

Posted by JoAnn Seeman on January 7, 2015

We often express the need to keep your content fresh – and that truly is important for maintaining the health of your website. But how do you know when you need to take a deeper dive and do a full upgrade of your website? If you think it’s when you’re bored with your current site, keep reading. We outline four indicators that it’s time to upgrade.

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Topics: web development, website design

Kick Off Your Inbound Marketing Campaign in Six Steps

Posted by JoAnn Seeman on December 10, 2014

You’ve been reading about inbound marketing. You know exactly what it is. (No? Download our white paper.) You know why it’s important and how it can help you grow your business. You know that inbound leads are cost-effective: B2B companies can get an inbound lead for between 40-68% less than an outbound lead.

But where should you start? Kick off your inbound marketing campaign in six steps:

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Topics: inbound marketing

Latest Inbound Marketing Trends and Tips

Posted by JoAnn Seeman on October 7, 2014

The Spindustry Digital team attended HubSpot’s Inbound14 conference, focused on inbound marketing. The annual conference gives marketers insight into new trends, tips to increase your marketing team’s efficiency and effectiveness and opportunity to learn and be inspired by other inbound marketers.

If you missed it, here are the major themes that were covered at Inbound14.

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Topics: inbound marketing, marketing tips

4 Ways Your Website is Hiding from Search Engines

Posted by JoAnn Seeman on September 3, 2014

The key to business success is not just great products, but also having knowledgeable sales reps who can close the deal. What about the step before that – where potential customers are doing online research to find out more about the product or service?

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Topics: SEO

6 SEO Vitals for Financial Services Websites

Posted by JoAnn Seeman on August 27, 2014

In the financial services industry, it is vitally important to be visible to potential customers at the exact moment they need something. Sometimes that means having brick-and-mortar locations conveniently located around your city – and sometimes that means being visible online, so they can find you from the comfort of their couch.

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Topics: SEO, financial services

Improve Website Conversions by Using Calls-To-Action

Posted by JoAnn Seeman on June 25, 2014

You’ve worked hard to get people to your site, but what’s next? Use clear and compelling Calls-To-Action (CTAs) to gain inbound leads. If you’re not sure where to get started, we’ve outlined the steps to create great CTAs:

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Topics: content marketing, business development