As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?
Every year thousands of brand ambassadors show up at locations around the world to give current and potential customers an experience. Brands invest a lot of money into creating these events in hopes of connecting and establishing a deeper relationship with their target audience. Some events are more successful than others for a variety of reasons. One influence on that success is the location of the event – and knowing which locations give the best bang for the buck. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.
We’ve worked with countless agencies that execute experiential marketing events. And we’ve seen countless times agencies struggle with capturing and reporting clean, accurate data. Whether it’s inconsistent formatting or incorrect input, agencies may have bad data lurking in their programs. Here are four key problems we’ve seen with recap data.
Event agencies have spent decades helping the brands they represent create an everlasting impressionwith consumers. Before the creation of social media or worldwide adoption of the internet, agencies were fostering new relationships and deepening brand loyalty by letting consumers sample products and take home branded schwag. The same general concept is still happening today, but digital technology is further supporting those efforts. And behind the scenes, digital technology is helping agencies track and report the results of these efforts.
Spindustry has long supported event marketers with event management software that helps agencies be more efficient and productive. Here are a few key benefits of using our software.
Enjoy an occasional series of posts about Spindustry as we celebrate our 20th anniversary in 2016.
When Spindustry opened its doors in 1996, a handful of employees focused on database development using Access Database technology. Fast-forward 20 years and we’ve seen such vast changes in technology languages, the internet, business processes and hand-held technology that we never could have imagined – and that have influenced the growth of our company.
Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.
One of the most active conversations companies started having in 2015 centered on network security. The Target credit card breach was not an anomaly in network security. In the past year, we’ve seen healthcare systems hacked and millions of pieces of personal information exposed. Other companies have faced breaches in credit card information and other sensitive customer data.
Topics: network security
As you weigh the option of purchasing or using a free software platform, there’s likely a question you’re not giving enough thought to before making the final decision. What’s the risk of this platform being hacked?
Web design trends change all the time, in part because the technology requires a change to the visual elements. With the continued evolution of mobile devices, responsive design is a critical step in web development, so we asked Jeremy Winter, Art Director at Spindustry Digital, to share three design tips for responsive websites.
Topics: responsive design
Between September 2013 and 2014, 62.8 million people in the United States volunteered. We like to think we’re 40 strong of those 62.8 million people, as community service is a core principle we believe in as a company. From painting walls to reading books with kids, we try to help uplift the community one hour at a time.
Topics: about spindustry