Spindustry Blog

Jessica Plunkett

Jessica Plunkett is a Senior Digital Strategist for Spindustry Digital. Jessica’s innate ability to apply best practice standards across multiple industries has played a critical role in the success of many Spindustry Digital clients. Jessica has provided valuable research and insight to Tyson Foods, Live Healthy America, Principal Wellness Company and Ag Property Solutions. She was also a finalist for the Iowa Women in Innovation Rising Star Award. Jessica holds a BA in Corporate Communications from Simpson College.
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Recent Posts

Connect & Serve Your Best Online Audience

Posted by Jessica Plunkett on April 3, 2018

Your website is one of the most critical digital marketing assets. One challenge many organizations face, however, is that the website is designed from the company’s perspective and not the customer. As a business, your first inclination may be to focus on what you sell. From the customer’s perspective, they care about if you can solve their problem. Here are three perspectives to keep in mind when redesigning your website or app.

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Topics: website design, web development, website tips, user experience, website planning, technology

Current Marketing Housekeeping

Posted by Jessica Plunkett on February 27, 2018

Whether you’re using hard to evaluate traditional marketing or more measureable digital marketing, many marketers struggle with monitoring results. No matter if it’s a lack of time or knowledge of analytics tools, many end up without the justification they need to grow their marketing efforts or even continue at their current pace. Ask yourself these questions in order to get your marketing efforts in order.

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Topics: marketing tips

4 Steps to Start Your Website Redesign Plan

Posted by Jessica Plunkett on December 4, 2017

You’ve made the decision to build a new website – congratulations! This can be a vital step to the success of your business. Before the first pixel is designed or line of code written, ensure that you have gathered all the right information. All too often we see companies determined to build a new website without understanding what’s needed for the site. That’s why we’re here to help – do these four steps first to ensure long term success with your site.

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Topics: responsive design, business development, web development, website planning, website tips

Why Can't I Edit the Preview Link on Facebook Anymore?

Posted by Jessica Plunkett on August 8, 2017

Facebook has made a major structural change you have probably heard about, but you may not be sure how it affects you or what options exist to work around the change. 

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Topics: social media, facebook

Build a Better Experiential Marketing Recap

Posted by Jessica Plunkett on July 26, 2017

Your agency spends a lot of time planning and executing activations for clients. Once the event is over, are you tracking the results? Years ago, we saw agencies overthink the post-event recap, requiring ambassadors to fill out dozens and dozens of questions. More recently, we’ve worked with agencies struggling to come up with the right mix of questions that can be quickly, easily and accurately reported by their team. The recap ends up being a quick email of random information from the event professional. Thus, trying to tally data or look for trends across multiple events is challenging. By building a simple but strategic recap form, you'll end up with a gold mine of information to share with your clients.

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Topics: experiential marketing, event marketing

Spindustry Earns Platinum Hermes Creative Award for Product Launch

Posted by Jessica Plunkett on July 14, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Platinum Winner for Product Launch for a product called Muddy Paws Pack. 

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Topics: about spindustry

Spindustry Earns Gold Hermes Creative Award for Direct Mail Piece

Posted by Jessica Plunkett on July 13, 2017

The Hermes Creative Awards recently honored winners of the 2017 international awards competition. Spindustry was a Gold Winner for Direct Mail Piece for a creative sales campaign called Helix. 

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Topics: about spindustry

Are You Taking Experiential Marketing Event Requests?

Posted by Jessica Plunkett on February 2, 2017

As an experiential marketing agency, you spend time carefully mapping out an event schedule with your clients. Time, budget and resources are major constraints to finalizing a schedule, along with a myriad of other influences. Do you ever wonder, though, if you miss out on events that could have a huge impact for your client?

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Topics: experiential marketing, event marketing, event management

Important Location Information to Track in Your Event Management Software

Posted by Jessica Plunkett on September 8, 2016

Every year thousands of brand ambassadors show up at locations around the world to give current and potential customers an experience. Brands invest a lot of money into creating these events in hopes of connecting and establishing a deeper relationship with their target audience. Some events are more successful than others for a variety of reasons. One influence on that success is the location of the event – and knowing which locations give the best bang for the buck. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.

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Topics: event marketing, event management, experiential marketing

Four Ways Your Experiential Marketing Recap Data Might Be Crap

Posted by Jessica Plunkett on August 9, 2016

We’ve worked with countless agencies that execute experiential marketing events. And we’ve seen countless times agencies struggle with capturing and reporting clean, accurate data. Whether it’s inconsistent formatting or incorrect input, agencies may have bad data lurking in their programs. Here are four key problems we’ve seen with recap data.

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Topics: experiential marketing, event management