Spindustry Blog

Claire Celsi

Recent Posts

Six Steps to Creating a Believable Persona for a Leisure Brand

Posted by Claire Celsi on October 22, 2014

In digital marketing – or any type of marketing for that matter – it’s common sense to know the audience you’re marketing to. Chances of success are much better when the messages coming from your brand are targeted to the people you want to reach. This is especially true for leisure or lifestyle brands.

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Topics: marketing strategy, lifestyle and leisure

Banks and Insurance Companies Should Use More Email Marketing

Posted by Claire Celsi on August 13, 2014

Customer data is the biggest asset you have. Use it wisely – but use it! Email campaigns are cost effective, easy to measure and get proven results.

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Topics: email marketing, financial services

Advice for LinkedIn: The Yoga Pants Girl is Getting Old

Posted by Claire Celsi on July 28, 2014

Every time I open LinkedIn’s app on my iPad, there she is. The woman with sunglasses, wearing what appears to be yoga pants – crossing the street in a big city. And if my memory serves me correctly, she’s been the “face” of LinkedIn for about a year now.

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Topics: content marketing

Strategic Planning? Get Out of Town!

Posted by Claire Celsi on May 28, 2014

Some people are very organized, and have a set schedule for the day – a to-do list and an action plan. Others are more casual about organizing their time, and allow unscripted events to weave seamlessly into their day. But scheduling time for strategic planning – let alone just having time to think – can be difficult. That's why it’s essential to remove the team from their daily grind to accomplish strategic planning goals.

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Topics: marketing strategy, strategy cab