After years of planning, our new book, Run Grow Transform | A Manufacturer’s Guide to Digital Marketing, is now in print. It is our hope that manufacturing company leaders will be able to use this book as a guide to help them make better decisions about their marketing efforts.
Every year thousands of brand ambassadors show up at locations around the world to give current and potential customers an experience. Brands invest a lot of money into creating these events in hopes of connecting and establishing a deeper relationship with their target audience. Some events are more successful than others for a variety of reasons. One influence on that success is the location of the event – and knowing which locations give the best bang for the buck. Location information matters in event management. You need to ensure your system is designed to handle location information in these three ways.
For the past twenty years we have heard leaders from all types of organizations ask why they should engage us rather than hire their own internal digital team. For those companies that have the genuine need for a full team -- and the desire to hire and train -- this is a worthy question worth consideration. Otherwise, any thought of doing this yourself will likely mean lots of headaches!
If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.
We’ve worked with countless agencies that execute experiential marketing events. And we’ve seen countless times agencies struggle with capturing and reporting clean, accurate data. Whether it’s inconsistent formatting or incorrect input, agencies may have bad data lurking in their programs. Here are four key problems we’ve seen with recap data.
Event agencies have spent decades helping the brands they represent create an everlasting impressionwith consumers. Before the creation of social media or worldwide adoption of the internet, agencies were fostering new relationships and deepening brand loyalty by letting consumers sample products and take home branded schwag. The same general concept is still happening today, but digital technology is further supporting those efforts. And behind the scenes, digital technology is helping agencies track and report the results of these efforts.
Spindustry has long supported event marketers with event management software that helps agencies be more efficient and productive. Here are a few key benefits of using our software.
Enjoy an occasional series of posts about Spindustry as we celebrate our 20th anniversary in 2016.
When Spindustry opened its doors in 1996, a handful of employees focused on database development using Access Database technology. Fast-forward 20 years and we’ve seen such vast changes in technology languages, the internet, business processes and hand-held technology that we never could have imagined – and that have influenced the growth of our company.
On Tuesday, January 12, 2016, Microsoft took a giant step by no longer supporting versions of Internet Explorer prior to IE 11. The company even introduced IE’s replacement, Microsoft Edge, as a part of Windows 10. We answer questions regarding this change to help get you up to speed.
Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.
One of the most active conversations companies started having in 2015 centered on network security. The Target credit card breach was not an anomaly in network security. In the past year, we’ve seen healthcare systems hacked and millions of pieces of personal information exposed. Other companies have faced breaches in credit card information and other sensitive customer data.
Topics: network security