Spindustry Blog

Should I Use Google AdWords?

Posted by JoAnn Seeman on August 16, 2016

If you're new to digital advertising and paid ads, it can be difficult to know whether you should venture into Google AdWords. If done incorrectly, you can spend a lot of money and get zero results. But if you or your digital marketing agency set up your campaigns correctly and continually optimize them, Google AdWords can show great ROI.

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Topics: marketing strategy, paid ads, business development, marketing tips

Four Ways Your Experiential Marketing Recap Data Might Be Crap

Posted by Jessica Plunkett on August 9, 2016

We’ve worked with countless agencies that execute experiential marketing events. And we’ve seen countless times agencies struggle with capturing and reporting clean, accurate data. Whether it’s inconsistent formatting or incorrect input, agencies may have bad data lurking in their programs. Here are four key problems we’ve seen with recap data.

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Topics: experiential marketing, event management

Event Management Software to Support Event Agencies on the Go

Posted by Jessica Plunkett on July 12, 2016

Event agencies have spent decades helping the brands they represent create an everlasting impressionwith consumers. Before the creation of social media or worldwide adoption of the internet, agencies were fostering new relationships and deepening brand loyalty by letting consumers sample products and take home branded schwag. The same general concept is still happening today, but digital technology is further supporting those efforts. And behind the scenes, digital technology is helping agencies track and report the results of these efforts.

Spindustry has long supported event marketers with event management software that helps agencies be more efficient and productive. Here are a few key benefits of using our software.

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Topics: experiential marketing, event management

Spindustry's Business Evolution

Posted by Jessica Plunkett on June 8, 2016

Enjoy an occasional series of posts about Spindustry as we celebrate our 20th anniversary in 2016. 

When Spindustry opened its doors in 1996, a handful of employees focused on database development using Access Database technology. Fast-forward 20 years and we’ve seen such vast changes in technology languages, the internet, business processes and hand-held technology that we never could have imagined – and that have influenced the growth of our company.

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Topics: web development, about spindustry

Top 3 Questions About Internet Explorer’s End-of-Life

Posted by Allison Kuhlmann on January 28, 2016

On Tuesday, January 12, 2016, Microsoft took a giant step by no longer supporting versions of Internet Explorer prior to IE 11. The company even introduced IE’s replacement, Microsoft Edge, as a part of Windows 10. We answer questions regarding this change to help get you up to speed.

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Topics: technology, web development

Use Trending Topics in Your Digital Marketing

Posted by Jessica Plunkett on December 23, 2015

Google released its 2015 year in search – a recap of the most frequently searched topics on their search engine. It’s no surprise that entertainment, sports, politics and world news topped the list. If your business doesn’t fall directly into one of these categories, then why would these searches matter to you? There are ways to leverage the buzz to engage with your target audience. It’s about being smart and relevant. Next time there’s a trending topic you think might be relevant to your brand and customers, ask yourself these questions.

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Topics: content marketing, social media, marketing tips

Three Tips for Network Security Planning in 2016

Posted by Jessica Plunkett on December 16, 2015

One of the most active conversations companies started having in 2015 centered on network security. The Target credit card breach was not an anomaly in network security. In the past year, we’ve seen healthcare systems hacked and millions of pieces of personal information exposed. Other companies have faced breaches in credit card information and other sensitive customer data.

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Topics: network security

The Best Tech Gifts for the 2015 Holiday Season - Gift #8

Posted by JoAnn Seeman on November 24, 2015

Get a jump start on your holiday shopping. The Spindustry team loves giving and receiving great tech gifts. Just in time for your Black Friday and Cyber Monday shopping, we’ve got a list of the best of the best. Here's the final gift idea and a summary of previous gifts.

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Topics: tech products

The Best Tech Gifts for the 2015 Holiday Season - Gift #7

Posted by JoAnn Seeman on November 23, 2015

Get a jump start on your holiday shopping. The Spindustry team loves giving and receiving great tech gifts. Just in time for your Black Friday and Cyber Monday shopping, we’ve got a list of the best of the best.

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Topics: tech products

The Best Tech Gifts for the 2015 Holiday Season - Gift #6

Posted by JoAnn Seeman on November 22, 2015

Get a jump start on your holiday shopping. The Spindustry team loves giving and receiving great tech gifts. Just in time for your Black Friday and Cyber Monday shopping, we’ve got a list of the best of the best.

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Topics: tech products